New Agency Danger Point Promises Agile Strategy For Brands Under Pressure

Seasoned communications professionals Melissa Attree (left) and Keri-Ann Stanton (right) have launched a new type of agency that doesn’t follow the rules, it makes them (Image Lesley Svenson @Bizcommunity)

Open from Thursday to Monday, it exists for the moments when balls may have been dropped, capacity stretched, or deadlines pushed up.

Seasoned professionals

Danger Point is one of Stanton's newest strategic offerings — built for brands willing to move at the edge of culture, commerce and courage.

Stanton is a strategic architect of influence and the founder and chief strategist of KAMuses Consultancy.

With over two decades in reputation management, corporate affairs, and creative strategy, she has led award-winning work for major global brands, earning more than 86 industry awards at KAMuses alone.

She has built — and scaled — three PR agencies from scratch, including Kezi Communications (later sold to GGi), Engage Joe Public (within Joe Public United), and Avatar PR (within the Avatar Group).

Recognised as one of Provoke’s Top 25 Innovators in EMEA, Stanton has led work for some of Africa’s largest retail and QSR brands among others, earning over 86 major industry awards across Apex, Loeries, Creative Circle, Sabre Africa & EMEA, Bookmarks, IPRA and more in the last six years alone.

She has judged global creative excellence at The One Show (New York), Sabre EMEA and the Loeries, and was the only strategic communications specialist appointed to the Creative Circle EXCO (2022–2025).

Named one of Provoke Media’s Top 25 Innovators in EMEA, she is known for building trusted brands through culture, credibility, and earned-first ideas.

Attree is a PR, marketing and creative leader with nearly three decades of experience across communications, advertising and integrated strategy.

Known for her fast-thinking, collaborative approach, she specialises in ideas and strategies that cut through complexity.

A natural connector and optimistic problem-solver, Attree brings creativity, commercial insight and innovation together to drive real impact.

Together, they are fast, smart, and solutions-driven, cutting through the noise, unsticking what’s stuck, and delivering sharp, budget-aligned strategies ready to present on Monday.

The Twist

But there’s a twist... You keep your existing agencies to implement. Or, if you are an agency, your own team implements.

Danger Point provides the PR led strategy, creative thinking, and the board-ready solutions, your teams and partners run with it from there.

“We know that ideas don’t always arrive by Friday's close of business. But that doesn’t stop the board meeting on Monday. Danger Point is here to make sure you walk into that room looking like a rockstar,” says Stanton

“Speed, seniority and smarts, that’s our niche,” adds Attree. “We’re built for crunch time. Having worked together for the past few years, there is already a strong arsenal of proof-of-concept work.”

Danger Point is part of KAMuses Consultancy, which has won over 86 awards for its clients in seven years.