Three Springboks have harnessed their on-field teamwork to launch a thriving business

Springbok front-row titans Ox Nche, Trevor Nyankane and Bongi Mbonambi officially launched Bomalumz Wines in May, but the seeds for their venture were planted long before.

In January, they gave fans a sneak peek of what was coming when they shared moments from the harvest season on social media, from driving tractors and stomping grapes to snapping selfies among the vines.

The idea for the brand started right after the Rugby World Cup final whistle blew in 2023. The three of them came together in a big hug on the field, no words, just pure emotion. “In that moment, it felt like more than rugby,” Bongi says. “It felt like a legacy.”

That silent embrace summed up their years of hard work and sacrifice, and a shared sense of deep-rooted brotherhood. As conversations turned to life beyond the game, they circled back to that moment. They wanted to recapture that feeling of joy, unity and pride. “So, we figured, what better way to share that with the world than through wine,” Ox says.

The name Bomalumz is a playful take on “bo malume,” a Sotho/Tswana term for “the uncles.” They were already getting called “malume” at games and gatherings, so they thought, why not own it with their own wine brand?

From rugby field to vineyard

As teammates, they’d developed a strong on-field chemistry that’s now being channelled into their business partnership. After years of playing together, they’ve developed a deep trust and understanding of each other’s strengths and weaknesses which helps their business thrive.

“There’s a rhythm in running the brand, like in a game,” Trevor says. “Everyone knows their role but stays flexible.”

“I call it controlled chaos,” Ox says with a laugh. “They bring the fire, I bring the extinguisher.”

Trevor is the spark. He handles launches, activations and content. “If it needs a vibe, I’m there,” he says. Ox looks after logistics and operations. He likes calm, structure and getting things done right.

Bongi is the voice of reason. “I’m the steady hand,” he says. “I ask the tough questions and keep things real.”

The “uncles” work closely with Van Loveren Family Vineyards in the Robertson Valley, which has been a key partner in bringing their vision to life. “They’ve been incredible and guided us through the process while letting us shape our identity,” Ox says. The grapes come primarily from the Robertson Valley, which was chosen for its balanced climate and rich soils.

Van Loveren farmer Neil Retief, Trevor Nyankane, Van Loveren winemakerBussell Retief, Ox Nche, Van Loveren CEO Philip Retief, Bongi Mbonambi andVan Loveren farmer Hennie Retief.

Bomalumz Wines features distinct wines to reflect the trio’s individual personalities. Trevor is the face of the lively Olé Olé Olé Rosé, while Ox claims Dark Arts, a bold, layered red blend of Cabernet Sauvignon and Merlot, suits his taste perfectly. Bongi’s choice is Kantlyn, a crisp Sauvignon Blanc that’s easy going and quietly confident.

When describing their desired wine style, they want honest, approachable wines full of depth and joy in a bottle. “Something that lets you sit back and think, ‘Yeah, this is it,’” Ox says.

From the start, the trio has been hands-on with winemaking. Van Loveren encouraged them to roll up their sleeves – literally. “I didn’t expect to be out there tasting grapes at sunrise, but here we are,” Trevor says with a laugh. They describe it as something they take real pride in.

What makes Bomalumz Wines unique? For Trevor, the answer is simple. “Made by Springboks, enjoyed by everyone,” he says. Bongi adds that each bottle is layered and personal, and tells a story.

“It is not too serious, but seriously good,” Ox says.

Connecting with consumers

Since launching Bomalumz Wines, the response from fans and the rugby community has been overwhelming. Supporters have brought bottles to games, posted about the wines online and shared their Bomalumz moments. The trio didn’t expect things to pick up this fast, but they’re extremely grateful. Every bottle opened, is a story shared.

When asked what experience they hope people have when they open a bottle of Bomalumz, the answer is unanimous. Warmth. Like you’re part of their table. For Trevor, it’s a full sensory celebration of good music, delicious food and people moving to the rhythm of joy.

Bomalumz is focused on more than just wine. It’s a mission for the guys. They want to inspire young people and celebrate culture. They aim to show that anyone can create something meaningful, regardless of background. It’s also about representation. “We want to champion black excellence in spaces where it’s often overlooked and make a subtle yet significant impact,” Ox says. “We’re about doing good for the sake of it, without needing recognition.”

Reflecting on their journey, the experience has affected them in different ways. Winemaking isn’t so different from rugby, Ox says. It’s about strategy, timing and teamwork. Trevor is surprised by how seriously the wine world has taken them, not just as former players but as winemakers in their own right. And for Bongi, the growth stands out and how far they’ve all come, individually and as a team.

They each have plans for expansion. Trevor envisions creating a sparkling wine for celebrations, while Bongi is exploring the idea of a non-alcoholic range so everyone can join the table. They’re also thinking about introducing coffee products. “We’ll keep growing, but only if it makes sense for the brand and our people,” Ox says.

If they were to toast their journey, Trevor would start with his signature chant, “Olé, olé! Here’s to chasing dreams and popping corks.” Ox would raise a glass to patience, passion and staying true to themselves. And Bongi? He’d celebrate where they started and all that’s still to come.

To explore more articles in our October issue, The Consumer Connection, purchase our digital or print magazine here.