08 December 2025 8 min
Joe Public Dominates The 2025 Ipendoring Awards With Multiple Golds Silvers And Craft Certificates Across Categories
Written by: BizCommunity Editor Save to Instapaper
Joe Public was the standout winner.
The campaign was the night’s standout, collecting 6 Golds, five Silvers and 12 Craft Certificates across Radio and Audio, Print and Out of Home, Film, Integrated and Digital categories.
See all the winners below:
| Design | ||||
| Award | Entry type | Agency/Publisher | Brand | Entry title |
| Silver | Identity Programmes | Sentient Creative | kykNET Silwerskermfees 2025 | OMTOORVUUR / TRANSFORMATIVE FIRE |
| Gold | Publication Design – Whole Publication | Pan Macmillan SA | Pan Macmillan SA | Hierdie is 'n boek oor monsters |
| Silver | Publication Design – Whole Publication | Pan Macmillan SA | Pan Macmillan SA | Uxanduva Olukhulu |
| Silver | Design for Digital | Clearwater | kykNET | Niggies |
| Campaign Craft Gold | Design Crafts – Writing for Design | Halo | Exclusive Books | Deel (Die Laaste Boek)Lees (Die Laaste Boek)Gee (Die Laaste Boek) |
| Craft Gold | Design Crafts – Illustration | Fairchild Creative | NETFLIX | Semi Soeter |
| Craft | Design Crafts – Typography | Fairchild Creative | NETFLIX | Semi Soeter |
| Digital Communication | ||||
| Gold | Website, Microsite or Mobile Media | Joe Public United | SAB / Castle Milk Stout | Afrikaraoke |
| Silver | Social Media | TBWA \ Hunt Lascaris | Sloom | Sloom NapBot |
| Silver | Social Media | Joe Public United | Takealot | Clika Feela |
| Craft | Digital Crafts –Use of Technology | TBWA \ Hunt Lascaris | Sloom | Sloom NapBot |
| Craft Gold | Digital Crafts –Music h Sound Design | Joe Public United | SAB / Castle Milk Stout | Afrikaraoke |
| Film | ||||
| Silver | Television h CinemaCommercials with a productionbudget exceeding R1m | M+C Saatchi Abel | MTN | Cheeseboy |
| Silver | Online FilmCommercials | Publicis Groupe Africa | Toyota | It's not a bakkie, It's a Hilux |
| Silver | Online FilmCommercials | Machine_ | Spotify Africa | Spotify Africa – Khuphuka Nathi (Film) |
| Gold | BrandedContent Film | Joe Public United | SAB / Castle Milk Stout | Afrikaraoke |
| Craft Gold | Film Crafts – Direction | Machine_ | Spotify Africa | Khuphuka Nathi |
| Craft | Film Crafts – Direction | Binary Film Works | Momentum Aardklop | KUNSmis |
| Craft Gold | Film Crafts – Cinematography | Machine_ | Spotify Africa | Khuphuka Nathi |
| Craft | Film Crafts – Writing | RETROVIRAL | BB Bakeries | The Taste of Home |
| Campaign Craft | Film Crafts – Writing | Joe Public United | Chicken Licken | Licken Adventures of Noko Mashaba - Snack RappinLicken Adventures of Noko Mashaba - HotwingsLicken Adventures of Noko Mashaba - SoulBites |
| Craft | Film Crafts – Writing | Machine_ | Spotify Africa | Khuphuka Nathi |
| Craft | Film Crafts – Writing | Clearwater | kykNET | Silwerskermfees 2025 |
| Craft | Film Crafts– Animation | Binary Film Works | Momentum Aardklop | KUNSmis |
| Craft Gold | Film Crafts– Editing | Machine_ | Spotify Africa | Khuphuka Nathi |
| Craft Gold | Film Crafts – OriginalMusic h Sound Design | Machine_ | Spotify Africa | Khuphuka Nathi |
| Craft Gold | Film Crafts – OriginalMusic h Sound Design | RETROVIRAL | BB Bakeries | The Taste of Home |
| Craft | Film Crafts – OriginalMusic h Sound Design | McCann Worldgroup South Africa (Pty) Ltd | Steers | Burger Le Burger (Bheka Le Burger) |
| Craft Gold | Film Crafts – Best Useof Licensed Music | Paramount Africa | Paramount Africa | Amapiano SpongeBob |
| Craft Gold | Film Crafts– Performance | Machine_ | Spotify Africa | Khuphuka Nathi |
| Craft | Film Crafts– Performance | Paramount Africa | Paramount Africa | Amapiano SpongeBob |
| Integrated Campaign | ||||
| Silver | Integrated Multimedia – Campaign | Joe Public United | SAB / Castle Milk Stout | Afrikaraoke |
| Live Communication | ||||
| Gold | Live Events | Chilliengine | kykNET | Niggies |
| Craft | Live Crafts – Original Music h Sound Design | McCann Worldgroup South Africa (Pty) Ltd | Steers | Burger Le Burger (Bheka Le Burger) |
| Craft | Live Crafts– Performance | McCann Worldgroup South Africa (Pty) Ltd | Steers | Burger Le Burger (Bheka Le Burger) |
| Out of Home | ||||
| Silver | Outdoor Media | Machine_ | Spotify Africa | Khuphuka Nathi |
| Campaign Silver | Newspaper h Magazine Advertising | Halo | Exclusive Books | Gee (Die Laaste Boek) |
| Gold | Tactical Use of Print | Joe Public United | SAB / Castle Milk Stout | Revealing Pour |
| Silver | Indoor Posters | Fokof PTY | Fokof Lager | Sports Drinkers |
| Craft | Print h OOH Crafts – Art Direction | Joe Public United | SAB / Castle Milk Stout | Revealing Pour |
| Craft Gold | Print h OOH Crafts – Writing | Joe Public United | SAB / Castle Milk Stout | Revealing Pour |
| Campaign Craft | Print h OOH Crafts – Writing | Joe Public United | Takealot | Clika Feela - MachonisaClika Feela - Di Plastic NdawongClika Feela - Tsa Ho Ema Line |
| Craft | Print h OOH Crafts – Typography | Joe Public United | SAB / Castle Milk Stout | Revealing Pour |
| Radio & Audio | ||||
| Campaign Gold | Radio Station Commercials | Avatar | Isuzu | SeSotho ke seJapane: Electric WindowsSeSotho ke Sejapane: AutonomousSeSotho ke SeJapane: Low Light Capable Reverse Cam |
| Campaign Silver | Radio Station Commercials | Avatar | Corruption Watch | Pilot NyaopeDoctor NyaopeTraffic Nyaope |
| Campaign Silver | Radio Station Commercials | Joe Public United | Takealot | Clika Feela - Loan SharkClika Feela - Killed By Kindness |
| Campaign Silver | Radio Station Commercials | Joe Public United | Chicken Licken | Love Is Not Make Sure - Payday FuneralLove Is Not Make Sure - Good night textLove Is Not Make Sure-You are going to be a f |
| Campaign Silver | Radio Station Commercials | distrikt 9 | Primedia | Rich-Hate 2Rich-hateRich-hate 3 |
| Campaign Silver | Radio Station Commercials | Avatar | Armoured Mobility | Kidnap ka time timeWarehouse nambanamba |
| Campaign Silver | Radio Station Commercials | Joe Public United | Flying Fish | Zulu VikingKung Fu Cowboys |
| Campaign Silver | Radio Station Commercials | Avatar | Knorrox | InkomoNyoni |
| Silver | Internet h Mobile Audio Commercials | TBWA \ Hunt Lascaris | Sloom | Sloom NapBot |
| Gold | Branded Content – Radio h Audio | Joe Public United | SAB / Castle Milk Stout | Afrikaraoke |
| Campaign Craft | Radio h Audio Crafts – Direction | Joe Public United | Flying Fish | Kung Fu CowboysZulu Viking |
| Campaign Craft | Radio h Audio Crafts – Direction | Boom | Wimpy South Africa | Wimpy You're Always Welcome : TokoloshiWimpy You're Always Welcome: Beware ofWimpy You're Always Welcome : Mashonisa |
| Campaign Craft | Radio h Audio Crafts – Direction | Joe Public United | Chicken Licken | Love Is Not Make Sure - Good Night TextLove Is Not Make Sure - Pay Day FuneralLove Is Not Make Sure - You are going to be a father |
| Campaign Craft | Radio h Audio Crafts – Writing | Avatar | Isuzu | SeSotho ke SeJapane:AutonomousSeSotho ke SeJapane:Low Light Capable Reverse CamseSotho ke seJapane: Electric Windows |
| Campaign Craft | Radio h Audio Crafts – Writing | Joe Public United | Chicken Licken | Love Is Not Make Sure-You are going to be a fatherLove Is Not Make Sure - Payday FuneralLove Is Not Make Sure - Good night text |
| Campaign Craft | Radio h Audio Crafts – Writing | Avatar | Knorrox | InkomoNyoni |
| Campaign Craft | Radio h Audio Crafts – Writing | Boom | Wimpy South Africa | Wimpy You're Always Welcome : TokoloshiWimpy You're Always Welcome: Beware of the DogWimpy You're Always Welcome : Mashonisa |
| Campaign Craft | Radio h Audio Crafts – Writing | Joe Public United | Takealot | Clika Feela - Loan SharkClika Feela - Right Hobbies Wrong HoodClika Feela - Killed By Kindness |
| Campaign Craft | Radio h Audio Crafts – Writing | Joe Public United | Flying Fish | Kung Fu CowboysZulu Viking |
| Campaign Craft | Radio h Audio Crafts – Writing | FCB Africa | NetFlorist | Names - KhumbuzileNames - ThandoNames - Sipho |
| Campaign Craft | Radio h Audio Crafts – Writing | McCann Worldgroup South Africa (Pty) Ltd | Dettol | u'Q' Omoshayou'A' Omoshayou'L' Omoshayo |
| Campaign Craft | Radio h Audio Crafts – Writing | Avatar | Absa | Uney'toriUney'tori 2 |
| Campaign Craft Gold | Radio h Audio Crafts – Original Music h Sound Design | Avatar | Isuzu | SeSotho ke seJapane: Electric WindowsSeSotho ke SeJapane: Low Light CapableSeSotho ke SeJapane: Autonomous |
| Campaign Craft | Radio h Audio Crafts – Original Music h Sound Design | distrikt 9 | Primedia | Rich-hate 2Rich-hate 3Rich-hate 1 |
| Campaign Craft | Radio h Audio Crafts – Original Music h Sound Design | Avatar | Armoured Mobility | Warehouse nambanambaKidnap ka time time |
| Campaign Craft Gold | Radio h Audio Crafts – Performance | Avatar | Isuzu | SeSotho ke SeJapane: AutonomousseSotho ke seJapane: Electric WindowsSeSotho ke SeJapane: Low Light Capable |
| Campaign Craft Gold | Radio h Audio Crafts – Performance | Avatar | Armoured Mobility | Kidnap ka time timeWarehouse nambanamba |
| Campaign Craft | Radio h Audio Crafts – Performance | Joe Public United | Flying Fish | Kung Fu CowboysZulu Viking |
| Campaign Craft | Radio h Audio Crafts – Performance | Avatar | Knorrox | InkomoNyoni |
| Craft | Radio h Audio Crafts – Performance | Machine_ | Spotify Africa | Khuphuka Nathi – Vayi Vayi |
| Campaign Craft | Radio h Audio Crafts – Performance | Joe Public United | Chicken Licken | Love Is Not Make Sure - Good night TextLove Is Not Make Sure-You are going to be a fatherLove Is Not Make Sure - Payday Funeral |
| Campaign Craft | Radio h Audio Crafts – Performance | Avatar | Absa | Uney'toriUney'tori 2 |
| xxx | ||||
| Campaign Craft | Radio h Audio Crafts – Performance | FCB Africa | NetFlorist | Names - ThandoNames - SiphoNames - Khumbuzile |
| Campaign Craft | Radio h Audio Crafts – Performance | McCann Worldgroup South Africa (Pty) Ltd | Dettol | u'Q' Omoshayo u'A' Omoshayou'L' Omoshayo |
| Student Awards | Loading... | |||
| Silver | Digital Applications, Games h Interactive Tools | IIE-Vega | Duolingo | YohLingo |
| Silver | General Design | AAA School of Advertising | Humanity | Afritypes |
| Silver | General Design | Cape Town Creative Academy | CHRONO ROOTS | CHRONO ROOTS CALENDAR |
| Silver | General Design | Stellenbosch Academy of Design h Photography | Blerrie Lekker | Blerrie Lekker Padstal |
| Gold | Student Publication Design – Whole Publication | University of Johannesburg | Design Bites | From Corner Shop to Kitchen |
| Silver | Student Publication Design – Whole Publication | University of Johannesburg | Design Bites | Plates of Joy |
| Silver | Student Publication Design – Whole Publication | University of Johannesburg | Design Bites | Mother Tongue |
| Gold | Package Design | IIE-Vega | Melrose | Vreemde Tonge |
| Silver | Outdoor Media | Red h Yellow Creative School of Business | Afrikaans Taalmonument en museum | Koppel Kaaps |
| Craft | Student Print, Design h OOH Crafts – Art Direction | Greenside Design Center | Pendoring 25 | Smaak your Taal |
| Craft Gold | Student Print, Design h OOH Crafts – Illustration | Red h Yellow Creative School of Business | Afrikaans Taalmonument en museum | Koppel Kaaps |
| Craft Gold | Student Print, Design h OOH Crafts – Illustration | The Open Window | Wonders of the Universe Booklet | Wonders van die Heelal Boek |
| Craft | Student Print, Design h OOH Crafts – Illustration | Stellenbosch University | Pan MacMillan South Africa | Xander h Rooies |
| Craft | Student Print, Design h OOH Crafts – Illustration | Red h Yellow Creative School of Business | The informal business sector of South Africa | Skoerrrt |
| Craft | Student Print, Design h OOH Crafts – Illustration | Red h Yellow Creative School of Business | Saltriver, Cape Town | Speldekussing |
| Craft | Student Print, Design h OOH Crafts – Illustration | IIE-Vega | Yogi Sip | Yaz Iflava |
| Craft | Student Print, Design h OOH Crafts – Illustration | The Open Window | Wonders of the Universe | Wonders van die Heelal |
| Craft | Student Print, Design h OOH Crafts – Illustration | The Open Window | Wonders of the Universe Booklet | Die Wonders van die Heelal |
| Craft | Student Print, Design h OOH Crafts – Illustration | Stellenbosch Academy of Design h Photography | Mila en die Maan | Mila en die Maan |
| Craft | Student Print, Design h OOH Crafts – Illustration | Stellenbosch Academy of Design h Photography | Weltevreden saam Ouma | Weltevreden saam Ouma |
| Craft Gold | Student Print, Design h OOH Crafts – Typography | Red h Yellow Creative School of Business | Saltriver, Cape Town | FUNdasie Werk |
| Craft | Student Print, Design h OOH Crafts – Typography | Red h Yellow Creative School of Business | Saltriver, Cape Town | Speldekussing |
| Craft | Student Print, Design h OOH Crafts – Photography | Greenside Design Center | Pendoring 25 | Smaak your Taal |
Total Words: 1572
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