Liberty Two Degrees Shines Again At The 2024 Footprint Awards With 22 Accolades
Written by: BizCommunity Editor Save to Instapaper
Footprint Award winners Saadiyah Kahn (Liberty Two Degrees), Darren Katz (EBM), Michael Wilson (EBM), and Heloise Mgcina (Liberty Two Degrees)
Liberty Two Degrees (L2D), a precinct-focused, retail-centred portfolio and business line in the asset management and insurance (IAM) business unit of the Standard Bank Group, celebrated yet another landmark achievement in retail marketing, with its co-owned malls clinching an impressive 22 Footprint Marketing Awards in the 2024 award programme run by the South African Council of Shopping Centres (SACSC). These include 8 gold, 7 silver, and 7 bronze awards, demonstrating L2D’s expertise in innovation and experiential retail.
The annual Footprint Marketing Awards recognise excellence in shopping centre marketing, creativity, and financial impact. This year’s recognition builds on L2D’s success earlier in 2024, when Sandton City received two prestigious International Council of Shopping Centres (ICSC) Global Awards in Las Vegas.
These dual triumphs affirm L2D’s stature as a trailblazer in retail innovation, with campaigns that resonate locally and captivate global audiences.
Trailblazing campaigns lead the way
Among L2D’s gold winners were the Sandton City 50th Anniversary Campaign, Lessons in Love Valentine’s Campaign, Chocolate Café: Speckled Edition and Momo’s Magical Adventure, which also won at the ICSC Global Awards. Other standout winners included Liberty Promenade’s Next Generation Musical Showcase and Eastgate Shopping Centre’s Power of Influence, which highlighted the impactful role of influencer marketing in retail.
Sandton City’s Lessons in Love campaign was celebrated for its poignant storytelling. Featuring four diverse couples, the campaign captured heartfelt narratives, placing inclusivity and emotion at the forefront of its strategy.
Eastgate’s Power of Influence leveraged the authority of South Africa’s top influencers to drive meaningful engagement, illustrating how influencer partnerships can elevate brand visibility and shopper connections.
Liberty Promenade’s Next Generation Musical Showcase continued its legacy of community empowerment, with learners showcasing their talents in a celebration of mental health awareness under the theme 'Mental Health x Superheroes: We’re in this Together'. The initiative not only highlighted youth talent but also amplified critical conversations around mental health in the community.
Global recognition with ICSC accolades
Adding to its achievements, Sandton City scooped Gold in the ICSC Visual Victories Awards last year for its LEGO® Your Dream Car activation and Silver in the Maxi Awards for Momo’s Magical Adventure. These campaigns, a first on the African continent, epitomise the ethos of transforming retail spaces into destinations offering memorable lifestyle experiences.
The ICSC Global Awards represent recognition in international retail, honouring campaigns that push creative boundaries and set industry benchmarks. Winning these awards put L2D’s properties in the same league as globally renowned destinations like New York, Dubai, Shanghai, and London.
A vision of experiential retail
Heloise Mgcina, marketing executive at L2D, remarked: "Our vision is to redefine retail spaces as experiential environments where innovation, inclusivity, and community intersect, and market them with unrivalled prowess. These awards reaffirm the transformative impact of our campaigns, not only within our malls, but in the hearts of our shoppers and communities. The collaboration with Excellerate Brand Management has been instrumental in bringing this vision to life."
Leadership in community and creativity
L2D’s co-owned malls, including Sandton City, Eastgate Shopping Centre, Liberty Promenade, Liberty Midlands Mall, and Nelson Mandela Square, are known for blending world-class retail with community-focused initiatives. This dual commitment ensures that while shoppers enjoy exceptional experiences, communities benefit from meaningful engagement and support.
We submit and automate press releases distribution for a range of clients. Our platform brings in automation to 5 social media platforms with engaging hashtags. Our new platform The Pulse, allows premium PR Agencies to have access to our newsletter subscribers.
Latest from
- Get Published Founder Unpacks Brand Perception Vs Reputation To Help Businesses Sharpen Strategy
- Infrastructure Collapse Threatens Future Of Historic Makhanda Amid Ongoing Municipal Challenges
- SIU Wins Pivotal R67m Case Highlighting Systemic Procurement Failures And Legal Precedent
- PRISA’s Paul Reynell Celebrates Authenticity And Humanity In PR On World PR Day 2025
- AI Touted As Key To Solving South Africa’s Water Woes Amid Infrastructure Failures And Resource Loss
- Nashua Redefines Its Brand With OOH And Radio Campaign Spotlighting Total Workspace Solutions
- Groundbreaking Training Initiative Aims To Build Business Acumen Among Next-Gen Crop Advisors
- AfDB’s African Development Fund Targets Capital Market Access To Strengthen Financial Resilience
- Castle Lager Showcases Springbok Friendships In New Series Celebrating Brotherhood And Bond
- Wine Estates Embrace Wellness Trend As Travellers Seek Fitness, Relaxation And Fine Wine In One
- Northern Europe Emerges As A Rising Travel Favourite For South Africans This Summer
- Culture Summit Africa 2025 TO Spotlight The People Behind Africa's Culture-led Companies
- Memorial Events And Corporate Culture- Honouring Employees And Founders
- Babanango Partners With SAM Hospitality To Deliver World-Class Training Across Pan-African Luxury Lodges
- How Corporate Travel Agents Help Businesses Streamline Travel, Ensure Safety And Save On Costs
The Pulse Latest Articles
- Young Achievers Shine At The Top Of The Growthpoint Gems Class (July 30, 2025)
- Soaring Demand And Land Scarcity Make Cape Town And Durban Investor Hotspots (July 30, 2025)
- Liezel Van Der Westhuizen On Why Winter Workouts Feel Harder And How To Stay Consistent (July 28, 2025)
- From Eastern Cape To England: Zintle Mpupha’s Road To The Rugby World Cup (July 27, 2025)
- Athini Magodla Reveals Why Modern Refreshment Fuels Performance Over Perfection In Today’s Wellness Culture. (July 27, 2025)