AutoTrader Survey Reveals Surprising Insights Into How South Africans Spend Time Behind The Wheel

Mzansi ranks as one of the highest countries in the world in terms of average time spent in a car. According to a recent News24 article, the average South African spends 16-days commuting to and from work per year, says AutoTrader.

George Mienie, CEO at AutoTrader, says, "We surveyed 3 500 South Africans to determine new insights into the activities that our customers participate in to keep themselves occupied when they are behind the wheel."

The results show 48.4% use the time to have a deep, meaningful conversation with themselves. 27% cheated on a loved one with a sneaky snack, compared to the 8% who indulged in a not suitable for work (NSFW) kind of snack, and 34% lived out a popstar fantasy by belting out their favourite tunes, says AutoTrader.

Only 4% trusted their amateur make-up artistry, on the move, while 1.3% of respondents were forced to give birth en route to a hospital, adds AutoTrader.

Mienie says, "Our cars are our quintessential 'Happy Place'. This insight, and human truth, coupled with the research data, inspired our latest campaign and series of ads. The first ad has attracted over nine-million views and 32 000 engagements on social media alone thus far."

"The second went live this past weekend, prior to the start of our national team's defence of the Rugby Championship," adds Mienie.

AutoTrader will be releasing a social post soon on how to build your own "bakkuzzi" for the Summer season ahead.

Angelique Lynch, Marketing Director of AutoTrader, concludes, "Whether you're snacking, pouting to apply your make-up, or rocking out in your car, search for your Happy Place on AutoTrader."

For more information, visit www.autotrader.co.za. You can also follow AutoTrader on Facebook, LinkedIn, X, Instagram, or on TikTok.

*Image courtesy of contributor