African Musicians Gain Access To Complete Growth Ecosystem As Slikour OnLife Launches SOL Distro

Far more than just a distribution service, SOL Distro is an artist-first ecosystem that combines global music distribution with access to professional-grade creative services, brand partnerships and data analytics — all from one platform, says Slikour OnLife.

Since its inception, long before streaming dominated the industry, Slikour OnLife has led the way in music innovation, attracting over 160 000 registered artists and enabling more than 15-million song downloads. The launch of SOL Distro marks the next chapter in that journey: a holistic platform that empowers African artists from the ground up, says the platform.

On the SOL Distro platform, artists can distribute music to over 33 global platforms while retaining full ownership and royalties, access world-class resources including recording studios, music video production, PR campaigns, streaming subscriptions and editorial coverage on influential music blogs. They can also leverage a locally based client service team for personalised support, ensuring a human connection at every stage of their career, adds the platform.

Bringing professional tools at your fingertips, the SOL Distro team brings decades of combined industry expertise — from producing and engineering chart-topping hits to creating compelling visuals for global brands, television and digital platforms and managing PR for South Africa's most acclaimed artists. These capabilities are now within reach for artists who may have previously lacked the industry connections or proximity to such resources, says the platform.

SOL Distro's robust analytics provide artists with actionable insights to understand their audience, optimise release strategies and drive career growth. The platform also offers innovative pathways for advertisers and brands to connect with music audiences across multiple genres, from brand collaborations to synchronisation deals, without the traditional industry red tape, adds the platform.

"Redefining music rules, SOL Distro is about creating a safe and empowering space for African artists," concludes Siya "Slikour" Metane, Founder of Slikour OnLife. "In order for us to have control over our creativity, we need to build the systems that monetise our content. This is our first official product to bring the power of data, monetisation and influence back into our proximity."

For more information, visit www.slikouronlife.co.za. You can also follow Slikour OnLife on Facebook, X, or on Instagram.

*Image courtesy of contributor