Unilever Professional And Attic Rush Celebrate MAAs Win For Campaign That Reframes Cleaning As A Business Advantage

Developed in partnership with advertising agency Attic Rush, the campaign repositioned cleaning as a critical business advantage in the foodservice industry, says Unilever. 

"In foodservice, cleaning isn't just a chore, it's a reputational risk," says Jeffery Madkins, Marketing Manager for Unilever Professional. "We wanted to flip the script to show that better cleaning doesn't just tick boxes, it drives better business outcomes. And winning this award confirms that we hit the mark."

Unilever says the campaign combined a digital rollout, national trade show appearances and partnerships, including collaboration with Unilever Food Solutions. Results included over 29 million impressions, 600 000 customer engagements online and R4.4 million in revenue within the first 18 months.

"It's been a privilege to work alongside a client like Unilever Professional who not only trusts you with their brand, but also encourages bold, insight-led thinking," says Andre du Plessis, Managing Director at Attic Rush.

Du Plessis concludes, "Being recognised for this work is an honour, but the true reward was the shared belief in creating something that delivered real value to businesses on the ground. From WhatsApp one-pagers and YouTube tutorials to trade presenters and LinkedIn thought leadership, the campaign met operators where they were and left a lasting mark."

For more information, visit www.unileverprofessional.co.za. You can also follow Unilever Professional on Facebook, LinkedIn, or on Instagram.

*Image courtesy of contributor