New Gen Awards Announces 2025 Trends In Marketing And Technology Conference

New Gen says that it welcomes Leagas Delaney South Africa as the main event sponsor, marking their second consecutive year.

The upcoming wave of emerging technologies is set to revolutionise marketing strategies, and businesses must prepare to embrace these dynamic changes. As we look ahead, it's essential to adapt to the rapid advancements in technology and the evolving expectations of consumers, says the awards. 

This forthcoming event will empower individuals, equipping them with the essential knowledge, tools and resources to thrive in marketing and navigate the challenges of an AI-first world. Exciting developments are on the horizon, and those prepared to adapt will be positioned for success, adds the New Gen Awards. 

According to the awards, the conference speakers and topics include: 

• Charis Apelgren-Coleman, Head of Digital Content at Multichoice — 'Building Future-Ready Content Marketing Teams: The Power of Internal Talent and Agency Partnerships.'
• Tom Manners, Co-Founder and Co-CEO at Clockwork — '"Do Less, But Better”. Diving into How to Create Work that Truly Resonates.'
• Ciaran McKivergan, CEO at 8909 Digital — 'The Creator Economy 2.0: Navigating the Next Big Shifts in Brand Partnerships.'
• Raymond Langa, Group CEO at Leagas Delaney South Africa — Event Sponsor — 'Human Advantage in an Ai-Powered World: AI Can Do It, but Should It?'
• Timothy Spira, Head of Marketing, Technology and Insights at Investec — 'We're All Cyborgs Now. Engaging With Humans in an AI-Mediated World.'
• David Pugh, Head of Studio X — RCL Foods — 'Embracing Innovative Platforms and Building Dynamic Communities.'
• Moagi Bodibe, Managing Director of Marketing Practice at Accenture Song — 'Marketing in the Age of AI: Transforming Strategies for a Digital-First World.'
• Lindsey Rayner, National General Manager at Machine_ Jhb — 'The Personalisation Paradox: From Trend Fatigue to Actionable Strategy.'
• Natalie Druion, Executive Head of Conversations: Digital, Content and PR at Momentum Group — 'Thriving in the Age of Conversations. The Power of Social PR and How It's Become the World's Watercooler. What Does This Mean for You?'

Key Takeaways

The New Gen Awards says that key takeaways from the conference will comprise:

• Develop actionable strategies to leverage AI as a competitive advantage, and a clear vision of how to future-proof your marketing approach in this transformative era.
• The Hybrid Model: Success lies in combining the agility and brand expertise of internal teams with the scalability and specialisation of agency partners.
• Collaboration Is Key: Aligning internal and external resources creates synergy that drives impactful campaigns.
• Navigating the chaos of marketing trends with AI-powered clarity.
• Future-Readiness: Build a team culture that embraces innovation and adaptability to thrive in the ever-evolving digital landscape.
• Explore the intersection of human ingenuity and AI-driven efficiency, as we delve into human storytelling, and where it fits into an AI-first world.
• The Creator Economy 2.0: Navigating the next big shifts in brand partnerships.
• How AI is strengthening customer relationships by offering deeper insights while maintaining authenticity and trust.
• Using technologies like genAI to enhance customer engagement and help companies stand out.
• Understanding AI-powered targeting and content generation tools, AI interfaces and evolving engagement patterns.
• Navigating ethical considerations and balancing automation with human creativity.
• The power of social PR, and what this means for you.
• From Overwhelm to Opportunity: How brands can embrace AI in personalisation.
• Embracing innovative platforms and building dynamic communities.
• Decoding the Disconnect: Why great ideas stay ideas in marketing personalisation.

Who Should Attend?

This event is essential for professionals in marketing, creative sectors and technology, from the Corporate, agency, and public sectors. The conference is designed for those who aspire to broaden their perspectives and enhance their knowledge and skill sets to remain one step ahead within their industries, says New Gen. 

The New Gen Awards conclude that bookings made before Friday, 7 March qualify for the Early Bird Rate. 

For more information, visit www.newgenawards.co.za. You can also follow the New Gen Awards on Facebook, LinkedIn, X or on Instagram.*Image courtesy of contributor