Inma Releases Beyond The Dashboard- 14 Case Studies In Newsroom Metrics

The INMA says Beyond the Dashboard: 14 Case Studies in Newsroom Metrics features case studies from The New York Times, Mediahuis, The Times & The Sunday Times, Axel Springer, The Wall Street Journal, Hearst, Bonnier News, Rede Gazeta, Stuff, Aftenposten, Verdens Gang, Politiken, Nation Media Group and Jagran New Media.

Per the report, this analysis reveals a more mature, intentional approach to metrics — one that emphasises value over volume and prioritises outcomes aligned with editorial purpose. The report also shows how newsrooms have moved away from simply watching dashboards containing various metrics to a deeper analysis that helps them understand and evolve content strategies to better serve audiences. 

Written by INMA Newsroom Transformation Lead, Amalie Nash, Beyond the Dashboard: 14 Case Studies in Newsroom Metrics dives straight into some real-world cases of newsroom transformation, says the INMA.

According to the INMA, key themes that emerge in the report include:

• a shift to value-based metrics
• greater focus on quality reads and reading time
• tailored, purpose-driven KPIs
• strategic use of AI and automation
• refinements in scorecards and dashboards
• more open and purposeful conversations about data
• clearer, more structured goal setting, and
• role-based metrics for greater relevance.

Despite clear progress in aligning metrics insights with business outcomes, leaders at the 14 participating companies also expressed a desire to continue evolving their use of data and how that translates back to the work of their journalists. The report offers a sneak peek of where they want to go next in their data journeys, including strengthening the use of AI in data analysis as it continues to improve, better analysing the success of non-text pieces of content and segmenting data insights by target audiences. 

The report shows how well-designed metrics can help newsrooms focus on what matters: producing journalism that serves audiences meaningfully and sustains the business.

The INMA concludes that Beyond the Dashboard: 14 Case Studies in Newsroom Metrics is available for free to INMA members and for purchase by non-members here. 

Individuals are encouraged to download the report here. 

For more information, visit www.inma.org. 

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