Entries for the ABBY Awards 2025 powered by One Show are now officially open, inviting the best in the creative and media industries to showcase their ground-breaking work, the awards says. 

This year, three new categories under the Media ABBYs have been introduced; Small Budget Big Impact, Sports Marketing, and Micro Marketing. This brings the total to 24 categories, the awards says.

The Creative ABBYs will feature 23 categories with 232 sub-categories, further expanding opportunities to celebrate innovation and excellence in storytelling, the awards adds.

Ajay Kakar, Chairman of the Awards Governing Council, the ABBY Awards and Managing Committee Member of The Advertising Club, says, "The ABBY Awards powered by One Show stand as a testament to the boundless creativity and innovation within our industry. Each year, we witness transformative ideas that challenge norms and drive conversations. With the introduction of new categories and the participation of diverse creative minds, we are poised to celebrate the inspiring work and the daring people behind it. Work that not only showcases excellence but also inspires the next generation of storytellers."

The Awards Governing Council (AGC), comprising members of The Advertising Club and Advertising Agencies Association of India have also been announced. 

The Advertising Club:

• Ajay Kakar, Chairman of the AGC and Head of Corporate Branding, Adani Group
• Dheeraj Sinha, Group CEO for India and South Asia, FCB, and Co-Chair of the AGC
• Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East and North Asia
• Alok Lall, Executive Director, McCann World Group India
• Subramanyeswar S, Group CEO, MullenLowe LintasGroup and Chief Strategy Officer for APAC, MullenLoweGlobal, and
• Ajay Chandwani, Managing Committee Member, The Advertising Club.

Advertising Agencies Association of India:

• Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia
• Anupriya Acharya, CEO South Asia, Publicis Groupe
• Shashi Sinha, CEO, IPG Mediabrands India
• Sam Balsara, Chairman, Madison World
• Mohit Joshi, Co-Chair of the Goafest 2025 Organising Committee and Chief Executive Officer of Havas Media Network India, and
• Jaideep Gandhi, Chairman of the Goafest 2025 Organising Committee and Founder of Another Idea.

A first set of Jury Chairs for the ABBY Awards 2025 powered by One Show, have also been announced, the awards says.

These include:

• Anupama Ramaswamy of Havas Worldwide India
• Ashish Chakravarty of McCann WorldGroup
• Ashish Khazanchi of Enormous Brands
• Ashwini Deshpande of Elephant Design
• Chandani Samadaria of L&K Saatchi & Saatchi
• Chandni Shah of FCB Kinnect
• Niraj Ruparel of WPP & GroupM, India
• P G Aditya of Talented
• Praful Akali of Medulla Communications
• Prateek Bhardwaj of Lowe Lintas
• Priya Shivakumar of DDB Mudra Group
• Raj Kamble of Famous Innovations
• Raj Deepak Das of Leo Burnett, Publicis Groupe
• Rajiv Beotra of HT Media Ltd.
• Russell Barrett of TBWA \ India
• Senthil Kumar of VML, and
• Tista Sen, a Creative Brand Consultant. 

"With the illustrious Awards Governing Council and an exceptional panel of Jury Chairs at the helm, we are confident that the best among the best work will be identified and celebrated. We eagerly await the entries that will define the creative landscape of 2025," Kakar concludes.

For more information, visit www.abbyawards.com.

*Image courtesy of contributor