Chalk Outline Turns Sun Into Bottle in Natural Light Illusion

A simple white chalk outline of the label completed the illusion, allowing the sun itself to become the bottle for just a few fleeting moments.

Some as videos, some as stills, no CGI. Just careful planning, perfect timing, and the reminder that nature still creates the most extraordinary spectacles, if we’re willing to step outside to see them.

Because sometimes the best invitation isn’t spoken.

It’s written in the light.

Sunset is calling.

Credits

Brand team

Vaughan Croeser – vice president marketing: SabMelanie Nicholson – head of brand at Anheuser-Busch InbevTongai Jinda – marketing manager: Corona at Anheuser-Busch Inbev

Agency Info

BoundlessRoanna Williams – chief creative officerFran Luckin – chief creative officerFelix Kessel – executive creative directorAlexa Craner/Roanna Williams – art directorsFelix Kessel/Fran Luckin – copywritersLauren Dixon-Paver – social art directorLara Bayley – agency producerPaul Jackson – chief executive officerZimkhita Sokanyile – business unit directorTsholofelo Bodibe – account directorStuart Walsh – chief strategy officer

Production info

Photographer – David PriorExperience designer – Control APublic relations/influencer – Csa

Post production info

Post production facility: Tessa Ford PostEditor: Joe de OrnelasGrader/colourist: Nic ApostoliOnline artist: Gui FelixPost producer: Mandy Biart

Audio

Music/final mix: Audio Militia

Media

Media strategy and buying: Dentsu

About Boundless

Boundless is an agency composed entirely of experts, making The World’s Most-Loved Ideas™. We bring about change through heartfelt creativity, making work that isn’t just seen, but deeply felt. Creating lasting impacts on people, communities, and markets.

For further information, or access to interviews, please contact Paul Jackson, CEO at Boundless, labolg.sseldnuob@luap.

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