Re/Max Southern Africa Urges Sellers To Price Smart With Professional Market Assessments

According to Re/Max Southern Africa, sellers who enter the market with a clear understanding of their home’s true value are better positioned to attract qualified buyers and shorten time on market.

The agency is encouraging homeowners to begin with a professional comparative market assessment, noting that data-driven pricing strategies not only improve sales outcomes but also support estate agents in managing buyer expectations and delivering stronger results for clients and partners.

“Knowing a home's worth in today’s market gives sellers a major advantage,” says Adrian Goslett, chief executive officer and regional director of Re/Max Southern Africa. “A professional market assessment ensures homeowners can price realistically, attract serious buyers, and maximise their return without unnecessary delays.”

Valuation vs assessment

A fun fact that many sellers don’t realise is that there is a difference between a formal valuation and a real estate agent’s comparative market assessment. An official valuation certificate is prepared by a licensed appraiser and often comes at a cost, while a comparative market assessment conducted by a qualified real estate professional is usually offered free of charge and is highly effective for sellers wanting to list at full market value.

Both types of assessments consider a range of factors, including the property’s location, condition, size, and recent sales activity in the surrounding area. The process generally begins with an on-site inspection, during which the professional evaluates the home’s features, layout, age, state of repair, and any elements that could influence buyer demand.

Location remains one of the strongest drivers of value, with each suburb shaped by its own price trends and buyer interest. Broader market forces, such as interest rates, inflation, and levels of supply and demand, also play a role in determining what buyers are willing to pay. In addition, the home’s overall appearance, upkeep, and functionality can have a significant impact on perceived value.

Different property categories, including residential, business, and industrial real estate, may require different valuation approaches depending on the purpose of the assessment. Common methods include comparing recent sales, estimating replacement costs, assessing income potential for investment properties, or calculating value based on redevelopment opportunities.

Expert pricing guidance

While determining a home’s true value can be complicated, it doesn’t have to be something a seller needs to work out on their own. Re/Max Southern Africa encourages sellers to seek expert guidance early in the rocess to ensure they enter the market with a realistic, competitive price and a clear understanding of a home’s position in the current landscape.

“Sellers don’t have to navigate this journey alone. With the right professional guidance and a clear understanding of current market conditions, homeowners can price with confidence, attract the right buyers, and take the next step toward a successful sale,” concludes Goslett.