Wpp Leads 2025 Warc Media 100 List

WPP says its media networks demonstrated its performance, with Mindshare claiming the #1 position and EssenceMediacom securing a strong second-place ranking. Wavemaker and VML also earned spots within the top ten media networks. 

Mindshare New York and EssenceMediacom New York both placed amongst the top three agencies, while Mindshare Shanghai, Mindshare Mumbai, EssenceMediacom Shanghai, EssenceMediacom London, Wavemaker Mumbai and Mindshare Ho Chi Minh City were recognised in the top 20 agencies globally, adds WPP. 

WPP says its clients were credited for nearly half of the campaigns named in the Media 100, with 'Twiggy Full Circle' for eBay, 'Michael CeraVe' for L'Oréal and 'CROWN x LinkedIn: #BlackHairIsProfessional' for Unilever a few of the winning campaigns named in the top ten.

WARC is the publisher of respected industry journals including the Journal of Advertising Research. Part of Ascential plc, WARC services more than 75 000 marketers and advertisers across 100+ markets around the world by providing rigorous and unbiased actionable insights, evidence and best practices. The WARC Media 100 ranks the world's most awarded media companies and campaigns and is recognised as an industry benchmark for global media excellence, says WPP. 

Brian Lesser, Global CEO of GroupM, says, "I'm immensely proud to celebrate eight straight years at the top of WARC's Media 100 with everyone at WPP and GroupM. We love the work we get to do for our clients, and we'll continue building creative, competitive and future-forward solutions that help them connect with audiences around the world. Congrats to our teams, clients and partners on a well-earned win."

Adam Gerhart, Global Chief Client Officer of GroupM, says, "As the media landscape rapidly evolves, WARC captures the breadth of what our industry is capable of — a collective view of innovation and ingenuity across commerce, technology, creative and data. We're thrilled to have two of GroupM's networks in the top three and two-thirds of the top ten from our global agencies. Congratulations to Mindshare as the #1 Global Media Network of the WARC 100, and to EssenceMediacom and Wavemaker for the incredible work. And to all our teams, clients and partners — this is for all of you."

WPP concludes by encouraging individuals to view the full Media 100 list here. 

For more information, visit www.wpp.com. You can also follow WPP on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor