Industry Reach Widens As World Out Of Home Organization Adds Eight New Members Worldwide

WOO has almost 300 members globally, and more than 600 delegates attended WOO's latest Annual Congress in Mexico City in June, says the organisation.

The organisation confirms the new members as:

• GIMC Marketing Group Co — national media agency, China.
• Ledman Optoelectronic Co — OOH service provider, China.
• LED Truck Media — national media owner, USA.
• Noistudio, The Media Company — national media owner, Italy.
• Prowtech — national media owner, Vietnam.
• Pyxis Events — national media owner, UAE.
• Stratacache — OOH service provider, USA.
• Moove Media — national media owner, Singapore.

Mark Flys, Chief Operating Officer of WOO, says, "WOO is playing an increasingly important role in dealing with the current challenges and opportunities that are opening up for the medium."

"Most recently WOO linked up with Ad Net Zero — the global advertising industry initiative to drive growth that’s better for the planet — to refine the Global Media Sustainability Framework (GMSF) so that it better reflects the specific characteristics of Out-of-Home media," concludes Flys.

For more information, visit www.worldooh.org. You can also follow WOO on LinkedIn, X, or on Instagram.

*Image courtesy of contributor