"The campaign video showcases the dedication of SPAR retailers who go above and beyond daily to deliver exceptional service, fresh products and a sense of belonging," says Maxine D'Amico, Advertising and Promotions Manager at SPAR South Rand. "Because each SPAR store is individually owned and operated by retailers who live in the communities in which they operate, SPAR stores aren't just places to shop — they are pillars of the community."

Adding vibrancy to the campaign are striking digital Out-of-Home (OOH) ads positioned across Johannesburg. These creative executions celebrate loyal customers who have formed deep connections with their local SPAR stores over the years, says SPAR. 

A Community that Feels Like Home

"'MyJoziMySPAR' is more than just a slogan — it's a celebration of the unique bond between each SPAR store and its community," says D'Amico. "Our retailers pour their passion and individuality into everything they do, creating spaces that feel like home."

They create communities that feel like home too. As proudly local businesses, stores will actively support initiatives that promote nutrition, education and community wellness. From providing school shoes to learners in need and championing women's empowerment through various projects to partnering with organisations like Operation Hunger and Cancervive, SPAR says its retailers are dedicated to addressing critical community challenges. 

"SPAR stores are about more than just groceries. They're about the people who walk through the doors every day, the families they serve and the memories made in their aisles. Known for fresh food, unbeatable deals and the dedicated individuals who make every visit special, SPAR is woven into the fabric of Johannesburg life, proudly serving communities with heart and soul," says D'Amico.

Join the Movement 

As Johannesburg continues to race forward, SPAR says that 'MyJoziMySPAR' reminds us that some things remain constant — our local SPAR, our community and the comforting familiarity it brings. 

SPAR concludes by encouraging individuals to share what makes their SPAR special on social media using the hashtag #MyJoziMySPAR and celebrate the unique stories that make each store a cherished part of Johannesburg. There are weekly competitions with prizes to be won.

For more information, visit www.spar.co.za. You can also follow The SPAR Group on Facebook.

*Image courtesy of Facebook