Organised by Pikasso, a leading OOH and Digital Out-of-Home (DOOH) company, the awards set the benchmark for creativity, innovation and effectiveness in outdoor advertising, says Simply Black. 

Simply Black Senegal says it played a key role in the success of Yango's advertising campaign, which was recognised in the SUPERSIZE: Unipole, Facade, Bridges, and Rooftops category. The campaign stood out for its bold and high-visibility placements, which were strategically positioned to reach a wide audience.

The team, led by Country Lead Marieme Faye, was responsible for negotiating and securing premium placement locations that maximised the campaign's exposure, adds the agency. 

"Our role is to ensure that brands reach their target audience in the most effective way possible. This award is a recognition of our expertise in securing high-impact placements that drive engagement and results," says Faye. "We take pride in delivering placement strategies that deliver results for our clients."

Simply Black says that the Pikasso d'Or Awards highlight the most creative and impactful OOH advertising campaigns, judged against internationally recognised standards.

According to the agency, categories include:

• Golden Pikasso — awarded to the best overall campaign
• Silver Pikasso and Bronze Pikasso — recognising outstanding campaigns
• Gold, Silver and Bronze SUPERSIZE — for large-scale outdoor advertising formats, and
• Digital Gold, Silver and Bronze — recognising the best digital OOH campaigns.  

Simply Black says that the recognition at the Pikasso d'Or Awards reinforces Simply Black Senegal's commitment to helping brands maximise their outdoor presence. The company works closely with advertisers to ensure strategic ad placements that enhance brand visibility and engagement. 

Simply Black Senegal concludes that it remains dedicated to advancing the outdoor advertising industry in Senegal and beyond through strategic expertise and a deep understanding of audience engagement.

For more information, visit www.simplyblackmedia.com. You can also follow Simply Black Media on LinkedIn or on Instagram. 

*Image courtesy of contributor