Engen Unveils New Look For Xtreme Lubricants Range

As part of the rebrand, Engen Xtreme features modernised packaging for improved usability and sustainability. The design includes anti-counterfeiting measures, enhanced dispensing mechanisms and clearer labelling to ensure mechanics and vehicle owners can easily identify and use the respective lubricant product with confidence, says Engen. 

Additionally, Engen has also prioritised environmental responsibility by incorporating Post-Consumer Recycled (PCR) materials into its packaging, reducing environmental impact while maintaining high standards of durability and performance. This reflects Engen's commitment to sustainable innovation and responsible manufacturing, adds the brand. 

Commitment to Local Manufacturing

Engen says its Xtreme lubricants have been proudly manufactured in South Africa for over 25 years, reinforcing Engen’s investment in local production.

Successful Launch Event

The enhanced Engen Xtreme range was officially introduced at an exclusive event at The Galleria in Sandton on Tuesday, 15  April. Attendees, including mechanics from across Gauteng, experienced an immersive showcase of the product's formulation, new packaging and insights from Engen's technical specialists. The event also featured a live panel discussion and product demonstrations. 

Engen concludes that the reimagined Engen Xtreme range is now available at authorised Engen retailers and service stations nationwide.

For more information, visit www.engen.co.za. You can also follow Engen on Facebook, LinkedIn, X or on Instagram.

*Image courtesy of contributor