Levi’s Unveils Next Gen Store At V&A Waterfront Joining Revamped Locations Across South Africa

This August, Levi’s reintroduces its reimagined V&A Waterfront store, a bespoke Next Gen space designed to redefine the shopping experience.

Opening on Friday, 8 August 2025, the store joins a growing list of revamped stores in Mall of Africa, Pavilion, and Clearwater Mall.

Levi’s Next Gen concept represents a shift in the retail experience, and at the heart of this vision is the newly reimagined V&A Waterfront store.

Designed as a fully immersive space, it blends the best of physical and digital, delivering a curated environment that feels both cutting-edge and deeply connected to the way today’s consumers want to shop.

The store’s layout champions hyper-local curation, with assortments tailored to the Cape Town customer and experiences that reflect the city's energy. From interactive displays to custom-designed fitting lounges, every detail is deeply considered.

Reimagining the shopping experience

The V&A Waterfront may be the flagship, but it’s not the only store getting a fresh new look.

As part of Levi’s retail evolution, Mall of Africa, Pavilion, and Clearwater Mall have all undergone sleek revamps.

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From upgraded layouts and tailored product selections to improved service areas, these refreshed locations bring a refined energy to familiar spaces.

While they may not carry the full footprint, they’re vital chapters in Levi’s new retail narrative, ushering in a future-forward shopping experience that’s local, personal, and unmistakably Levi’s.