Maria Sharapova Joins CFI as Global Brand Ambassador to Champion Innovation and Inclusion in Finance

As a five-time Grand Slam champion, Olympic medalist and globally respected entrepreneur, Sharapova embodies a mindset rooted in precision, vision and resilience — qualities that closely mirror CFI's values. Her transition from athlete to investor and entrepreneur aligns with the brand's mission to empower individuals through innovation, insight and world-class platforms. As CFI continues to champion greater inclusion and aims to inspire more women to explore opportunities in the financial world, her multifaceted career presents an aspirational path, says the company.

In her new role, Sharapova will engage with CFI's audience through various campaigns and media activities. Her involvement will include strategic appearances and brand campaigns designed to inspire and connect with global audiences. Through its partnership with Sharapova, CFI aims to deepen its emotional resonance with clients and strengthen its position as a purpose-driven, globally trusted provider of trading and investment solutions, adds the company.

"CFI's focus on innovation, education and empowering individuals resonated with me. Whether in sport or business, success comes down to being intentional, prepared and willing to learn. I've always believed in the importance of staying curious, adapting to change and leading with purpose, and those values have continued to guide me beyond the court. I'm proud to be CFI's Global Brand Ambassador and support the Group's global mission to inform, inspire and connect with individuals who are pursuing their own paths to growth," says Sharapova.

Ziad Melhem, CEO of CFI Financial Group adds, "Maria Sharapova is a symbol of elite performance, long-term vision and unwavering resilience. Her journey reflects the mindset we champion at CFI, where ambition, preparation, emotional intelligence and the ability to adapt are all essential traits of smart traders and investors. As we expand globally, her voice will strengthen our mission to make global financial opportunities accessible and empowering. This partnership goes beyond branding; it's about shared purpose and global impact. We are proud to welcome her to the CFI family."

This announcement is a significant step in CFI's evolution as a purpose-driven global brand that combines financial expertise with inspirational partnerships. The collaboration with Sharapova underscores CFI's ambition to lead through technology, service and relationships with individuals who define excellence on a global scale. She joins Lewis Hamilton, current Global Brand Ambassador and Formula 1™ World Champion, reinforcing the brand's selective approach to aligning with public figures who embody performance, purpose and global impact, concludes the company.

For more information, visit www.cfi.trade/en/za. You can also follow CFI on Facebook, LinkedIn, X, Instagram, or on TikTok.

*Image courtesy of contributor