WPP Launches Unified Media Division To Deliver Seamless Client Solutions Through AI-Powered Innovation

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities, technology and support functions, says WPP. 

WPP Media is connected with WPP's wider global agency networks and capabilities through WPP Open — WPP's AI-enabled marketing system, says WPP

WPP Media's offering enables clients to unify media, data and production and manage their owned, earned, shared and paid activities to deliver personalisation at scale. The company's services are enhanced with connected commerce, measurement and analytics capabilities, adds the company. 

WPP says that WPP Media is underpinned by a commitment to accelerate investments in learning and development initiatives that will provide career pathways to the jobs of the future, ensuring employees are empowered to lead the marketing and media transformation in the AI era.

Brian Lesser, CEO of WPP Media, says, "Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI. WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology and equipping our people with future-facing skills, we're helping our clients to stay ahead of rapidly changing consumer behaviour and unlock the limitless opportunities for growth that AI will create."

Mark Read, CEO of WPP, says, "We believe that WPP is the strongest marketing partner for the world's leading brands in the AI era, where technology and talent converge. The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions.

"Our vision for the future is clear — marketing that is informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients," adds Read. 

WPP concludes that the announcement comes as WPP launches a new cross-channel B2B campaign targeting business leaders and senior marketing decision-makers. The campaign showcases WPP's AI credentials, its integrated proposition and the advanced capabilities of WPP Open. 

For more information, visit www.wpp.com. You can also follow WPP on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor