WOO Announces Innovation Awards Winners At Mexico City Global Congress

Chairman of the Judges and CEO of Alight Media, Matthew Dearden, says, "The fuel for all awards are their entries, and this year we have had an incredible response. The record number of entries shows the importance of these awards. They showcase remarkable work brimming with bold ideas, creativity and beautiful execution. Your participation has made this year's awards truly outstanding."

"These awards are about more than just trophies. They celebrate the great work in Out-of-Home media, and honour the brilliant people behind it, wherever they are around the world and at any stage in their career. This shines a beacon, inspiring, challenging and motivating us to do ever-better work that serves our clients and grows our medium," adds Dearden. 

"It is a privilege to chair the judging panel, and in particular to select the Chair's Award. Once again, this highlights a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact. Choosing between so many exceptional entries is no easy task. I give my heartfelt thanks to our expert judging panel who generously gave their time, expertise and discernment to picking our winners," says Dearden. 

"Based on these awards, I know that Out-of-Home media is in great health and our best days are ahead of us. I look forward to celebrating the winners," adds Dearden. 

The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress, says the organisation.

According to WOO, the award winners are:

• Classic Creative Award: 'Welcome to Melbourne,' Specsavers, Specsavers ANZ, TBWA Melbourne, Australia
• Creative Digital: 'Your posture is your future,' Croatia poliklinika, Bruketa&Zinic&Grey, Go2Digital, Croatia
• Creative Special Build: 'Habitat light up the city,' Habitat (Sainsburys), New Commercial Arts, Grand Visual & Talon, the UK
• Sustainability: 'HAZ Eco,' GPO Vallas, Mexico
• Technical Innovation: 'The Billboard Run,' Adidas / Ocean Outdoor, Sweden
• Rising Star: Ruby Juchau, Executive Channel Network
• Leadership: David Krupp, Global CEO billups
• Lifetime Achievement: Eric Newnham, Talon, and 
• Chair of Judges Award: Dulux, Dulux Group, Pitch Black Partners, Lumo, MBM New Zealand. 

Dino Burbidge, Creative-in-Residence at WOO, concludes, "With the addition of a new Special Builds category for 2025, it's been a bumper year for all creative entries in the WOO awards. It was great to see so many world-class entries from all around the world, not just the more developed territories. It sends a clear message that OOH is a place where creatives from all over the world can come to experiment, innovate and get recognised on a world stage. Congratulations to the winners, and I can't wait for next year."

For more information, visit www.worldooh.org or contact Richard Saturley at [email protected]. 

*Image courtesy of contributor