The multi-channel campaign launched the company's innovative Handy Andy Professional Food Safe range, Unilever Professional says.

The MAAs recognise campaigns that drive business growth, shape industries and influence the cultural landscape. To qualify, entries must achieve a minimum average score of 70% and demonstrate outstanding strategic marketing and impactful execution, Unilever Professional adds.

"In collaboration with Andre du Plessis and his talented team at Attic Rush, a digital marketing agency, we were able to launch our Food Safe range across various platforms with great success," says Jeffrey Madkins, Marketing Manager at Unilever Professional.

"This was reflected in its impressive reach, with Unilever Professional engaging over 600 000 customers online and an additional 10 000 at trade shows, as well as generating 29 million impressions across digital channels," Madkins adds.

Du Plessis, Attic Rush CEO, explains that the campaign's success lies in its focused approach to addressing a critical foodservice industry challenge — helping operators navigate food safety and compliance in commercial kitchens.

"We are thrilled for Unilever Professional," du Plessis says. "This recognition from the MAAs is a testament to the power of strategic digital marketing in driving meaningful engagement and delivering measurable results for clients."

"We are both elated and honoured to have qualified in the MAA Brand Marketing B2B category," Madkins says.

"These campaign results, which positioned the Food Safe range as the effortless solution for safety and compliance, have delivered strong business outcomes for us. But equally important, they have contributed to raising food safety standards across the industry, and we couldn't be prouder," Madkins says.

With the winners of the 2025 MAAs set to be announced in two months, Unilever Professional concludes that it remains committed to driving innovation in professional hygiene solutions and empowering businesses to maintain the highest standards in food safety.

For more information, visit www.unileverprofessional.co.za. You can also follow Unilever Professional on Facebook, LinkedIn, or on Instagram.

*Image courtesy of contributor