Ogilvy SA Announces Continued Partnership With Volkswagen Group Africa

"The process involved a competitive review with over 15 South African agencies, both internationally aligned and locally owned, including multiple rounds of presentations and a stringent procurement protocol," says Johanna McDowell, Managing Director of IAS.

"Volkswagen Group Africa is committed to delivering exceptional experiences to our customers," says Simphiwe Nghona, Volkswagen Group Africa, Head of Sales and Marketing. "We believe Ogilvy's strategic approach and creative vision is crucial in creating impactful connections and conversions with our current and future customers. Further solidifying the position of our market-leading brands across the diverse markets of the African continent."

"We are immensely proud of the strong legacy we've cultivated with both the Volkswagen and Audi brands over the years," says Pete Case, Ogilvy South Africa CEO and Creative Chairman. "We are equally excited about the future and the incredible trust that we've been given to continue pushing creative boundaries and driving meaningful results for these iconic brands. A huge thank you to everybody involved in this pitch process and for the belief in our people to move the brands forward."

Ogilvy concludes that it presented a unique partner model that delivers across advertising, social, digital and customer engagement services, for both the B2B and B2C markets.

For more information, visit www.ogilvy.africa. You can also follow Ogilvy on Facebook or on X.

*Image courtesy of contributor