Prism Awards 2025 Invites Entries Under Theme ‘The Human Factor’ For Impactful Communication

This year's theme, 'The Human Factor,' honours the empathy, authenticity and purpose that define powerful communication in a world craving real connection, says the awards.

"The PRISMS has grown into a movement that champions meaningful storytelling, ethical leadership and professional excellence," says Bradly Howland, President-Elect of PRISA. "We're not just spotlighting great work — we're building the future of our industry, together. As part of this, we're honouring communication that connects, moves and shapes society through strategic, human-centred storytelling."

Following a record-breaking number of entries in 2024, the 2025 PRISMS are poised to be the most inclusive and inspiring edition yet, says the awards.

PRISA is calling on agencies, in-house teams, students and academics across Southern Africa to submit the campaigns, ideas and people redefining the future of the profession.

According to PRISA, PRISMS 2025 includes:

• the PRISM Awards
• the PRISMS Summit, bringing together thought leaders, professionals and change makers for future-focused learning and collaboration, and
• an Academic Track, showcasing research that informs and advances the profession.

What's New in 2025

The 2025 PRISM Awards introduce changes that elevate both the experience and the impact of participation:

• Theme-Driven Categories: Reflecting 'The Human Factor,' with an emphasis on connection, ethical impact and real-world influence.
• Dedicated Academic Track: Celebrating research that informs and advances professional practice.
• New Student Categories: Shining a spotlight on emerging public relations talent.
• Regional Rotation: For the first time, the PRISMS will adopt a regional hosting model, with Johannesburg set to host the 2025 gala event.

"Being part of the PRISMS is about more than accolades; it's about influence," adds Howland. "Every submission contributes to a greater mission — to raise the bar, elevate our voice and grow the credibility of communications across Africa."

Individuals are encouraged to submit their entries here.

For more information, visit www.prisa.co.za. You can also follow the PRISM Awards on Facebook, X, or on LinkedIn.

*Image courtesy of Facebook