Global Creativity Celebrated as Gerety Awards 2025 Crowns Top Agencies Networks and Brands of the Year

Winners of the Gerety Awards include:

• Scholz & Friends, Berlin: Recognised as Global Agency of the Year with five Gold, six Silver, one Bronze and five shortlists.
• VML: Network of the Year, followed by BBDO, DDB and Publicis.
• Omnicom: The 2025 Holding Company of the Year, followed by WPP.
• Pinterest House of Creative: Receives the new In-House Agency of the Year Award.  

On the brand side, Heineken is globally applauded by the Gerety jury and receives prizes for work from China, South Africa, Singapore and Milan with Le Pub and BBH China; IKEA is globally recognised with work from Ogilvy Germany Frankfurt, DDB Milano and MRM Spain, says the Awards. Agency, Network and Holding Company of the year are the Gerety top awards and earned by having the highest combined score from points given to Shortlist, Bronze, Silver, Gold, Grand Prix, adds the Awards.

• Grand Prix: One. 
• Gold: Eight.
• Silver: Four.
• Bronze: Two.
• Shortlist: One. 

About getting this recognition from the Gerety Jury, Marielle Wilsdorf, Partner & Managing Director at Scholz & Friends have the following to say, "My heart is bursting with pride. Being named Global Agency of the Year by the Gerety Awards is an incredible honor for Scholz & Friends. This award is truly special, as it highlights the immense importance of the female perspective in the creative industry. To see our work resonate so strongly with an all-female jury deeply moves us. It confirms that when we create work that truly speaks to women, it has the power to drive real change. This recognition from the Gerety Awards is a huge moment for us, and a beautiful validation of our purpose-driven approach. Big applause to all our teams at Scholz & Friends and our brave clients who make such work possible." Xanthe Wells, VP of Creative of Pinterest comments about their recognition as In-House Agency of the Year, "This honor is especially meaningful as it recognises the ambition and heart our team poured into our 2024 brand campaign. With just a handful of in-house creatives and producers, we brought to life seven highly complex films, which is an undertaking that would typically require a much larger agency team. This is a testament to how much a passionate in-house team can accomplish and proof that an in-house team can do boundary-pushing work." "To be named Global Network of the Year by the Gerety Awards for a second consecutive year is a remarkable honor," concludes Debbi Vandeven, Global Chief Creative Officer of VML. "It's a powerful testament to our 'Human First' philosophy, which is brought to life every day by our incredible teams and brave client partners around the world. This recognition validates our belief that putting human connection at the center of everything we do is the most powerful way to create work that drives growth and has a real impact. I'm proud of this achievement and inspired to see how we'll continue to move our industry forward."

For more information, visit www.geretyawards.com. You can also follow Gererty Awards on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor