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26 May 2025 1 min

Sabre and LIFT Forge Multi-Year Deal to Expand Domestic Air Content Globally

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Sabre and LIFT Forge Multi-Year Deal to Expand Domestic Air Content Globally

Sabre has announced a new multi-year distribution agreement with LIFT.

Through this strategic partnership, LIFT’s domestic content is now available via the Sabre Travel Marketplace.

“Partnering with Sabre represents an exciting growth step for LIFT,” said Cilliers Jordaan, Chief Commercial Officer of LIFT. “We’ve built a strong presence in South Africa and are now ready to scale further by expanding on our content availability to the global travel agency community. Sabre’s extensive network and multi-source content approach will help us reach new audiences, drive sales and support our mission to deliver seamless, uplifting travel.”

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