Zabalaza Mchunu, general manager at Thotbox

So, how can brands show love in a way that builds meaningful connections? Here are some ways to make a genuine impact:

1. Tackle community pain pointsIdentify key local challenges and create campaigns that offer real solutions – whether it's skills development, healthcare awareness, or job creation.
2. Support local entrepreneursEmpower small businesses with mentorship, co-branding opportunities, and platforms to grow, building local economic strength.
3. Invest in long-term projectsGo beyond short-term promotions – fund community-driven projects like schools, clean water initiatives, or job training programmes.
4. Be transparent and authenticBuild trust by sharing your brand’s story, working with trusted community leaders.
5. Offer real valueGive back with relevant incentives like Wi-Fi connection or travel vouchers. You can only offer real value when you understand pay points.

At Thotbox, we believe that cultivating these relationships is key, especially when it comes to South Africa’s townships. Brands have a unique opportunity to engage with marginalised communities in a way that is authentic, empathetic, and impactful. Partner with us and let’s find ways to give back and show love.

Zabalaza Mchunu, general manager | az.oc.xobtoht@ofni.