Showmax Phases Out Subscriptions As MultiChoice Consolidates Streaming Into DStv Stream
Written by: BizCommunity Editor Save to Instapaper
Diep City is one of the iconic shows streaming on Showmax. Source: Showmax.
Original shows
The company announced that 31 March 2026 will be the last day for users to renew their Showmax subscriptions or redeem vouchers. From 1 April 2026, new subscriptions and renewals will no longer be available, marking the beginning of the end for the platform in its current form.
Existing subscribers will still be able to watch content as normal until their subscription lapses, or until the end of April 2026—whichever comes first.
The move forms part of a broader consolidation strategy, with Showmax Originals and other content set to be integrated into DStv Stream, creating a single destination for a wider range of entertainment.
Price difference
While details on the transition process are expected to be shared in the coming weeks, the company has encouraged users to continue streaming as usual in the interim.
The shift signals a significant change in South Africa’s streaming landscape, as one of the country’s most recognisable platforms prepares to close this chapter and re-emerge within a larger ecosystem.
Showmax built its audience on affordability, so its shift to DStv Stream is likely to spark concerns about a higher price tag for the same content.
Despite ongoing questions around pricing and platform changes, the performance of local content remains strong. At the South African Film and Television Awards 2026, held in Johannesburg on 13 and 14 March, MultiChoice Group emerged as one of the biggest winners, taking home 48 awards across reality, scripted, documentary and lifestyle categories—underscoring the continued success and cultural impact of its shows.
Get new press articles by email
We submit and automate press releases distribution for a range of clients. Our platform brings in automation to 5 social media platforms with engaging hashtags. Our new platform The Pulse, allows premium PR Agencies to have access to our newsletter subscribers.
Latest from
- Over 2 Million South Africans Await Housing As Demand Pressures Government
- Africa Global Logistics Drives ESG Impact Across Energy And Supply Chains In Africa
- Kaspersky Study Finds Digital Anxiety Raising Cybersecurity Risks In Modern Workplaces
- Cape Town Launches Prestwich Precinct With 310 Homes Including Affordable Housing
- Family Friendly Wine Farms Reshape Weekend Tourism In The Cape Winelands
- New Travel Impact Index Helps Businesses Measure Value Beyond Cost In Corporate Travel
- Jazz In The City Brings Music To Galleries Bars And Public Spaces In Cape Town
- DBSA And Shoprite Foundation Expand Digital Learning With New Robotics Lab Initiative
- Vukile And Castellana Acquire €350m Splau Shopping Centre To Strengthen Spain Portfolio
- Toughees Launches National School Competition Celebrating Spirit Unity And Creative Expression
- South Africa Considers 20% Online Gambling Tax As Industry Growth Sparks Concern
- Roar Awards 2026 Spotlight Africa’s Exhibition Industry As Driver Of Trade And Growth
- Ecopreneurship Initiative Drives Sustainable Jobs And Community Upliftment In South Africa
- Brand Gauge Gains Momentum As BMi Research Enhances Brand Performance Measurement
- Rand Show 2026 Delivers Immersive Family Experiences And All In One Entertainment Value
The Pulse Latest Articles
- The Truck Driver Who Turns Overnight Stops Into A Living Archive Of Namibia (March 18, 2026)
- “hisense Celebrates 30 Years In Sa, Highlighting Local Manufacturing At Buy Local Summit & Expo (March 18, 2026)
- Steinmüller Africa Opens Registration For 2026 Boiler Technology Course (March 17, 2026)
- Smart Mobility, Smarter Growth: Reimagining African Supply Chains For A Digital Decade (March 17, 2026)
- Press Release: Introducing Glow Mists By Gloot (March 16, 2026)
