Ebony + Ivory Leads Sasria National Roadshows, Delivering End-to-End Event and Communications Support

As a public enterprise, Sasria holds a distinct position in South Africa’s risk landscape, and its continued partnership with Ebony + Ivory is designed to strengthen stakeholder relationships and communicate Sasria’s strategic priorities with clarity.

“Great events don't happen by chance. They are shaped through careful planning, meaningful conversations, and countless details coming together behind the scenes. Our approach combines strategy, storytelling and seamless execution across our multitude of clients.” explains Ebony + Ivory’s managing director, Nombini Mehlomakulu.

The Sasria annual national roadshows provide a significant platform for stakeholder engagement across South Africa, enabling Sasria to share key organisational updates and facilitate informed discussion. Ebony + Ivory together with digital partner O+C, has become integrally involved in the annual rollout of the programme and its full-scope communications and marketing endeavours.

The Ebony + Ivory approach integrates programme structure, facilitation, content flow and the delegate experience to ensure purposeful engagement from concept development through to on-site execution. In addition to end-to-end event management, Ebony + Ivory conceptualised and developed all event creative, ensuring a consistent visual identity across every touchpoint.

“Our role included event branding, creative design, venue branding, collateral, presentation assets and on-site visual elements, alongside seamless event coordination, venue readiness, supplier management, programme execution and on-site operational management.” Adds Mehlomakulu.

Muzi Dladla, executive manager at Sasria, noted that the ongoing partnership has enabled Ebony + Ivory to support engagements on the ground, travelling across South Africa to host substantive conversations and deliver meaningful stakeholder experiences. The programme further demonstrates how Ebony + Ivory’s integrated approach adds value to each brief it undertakes.

Mehlomakulu thanked the partners, stakeholders and teams whose contributions ensured the successful delivery of the roadshow programme. “We value our ongoing collaboration with Sasria and look forward to supporting Sasria and its clients in future engagements,” concludes Mehlomakulu.