24 June 2026 2 min

Tom Goddard to Shift to Ambassadorial Role as WOO Expands Effectiveness and Adtech Work

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Tom Goddard to Shift to Ambassadorial Role as WOO Expands Effectiveness and Adtech Work

WOO President Tom Goddard made the announcement during his opening address to delegates at the Annual Congress at the Park Lane Hilton in London — in which he highlighted the strong performance of the global Out of Home industry, with revenues reaching $54bn.

The appointment will allow Goddard to step into a more ambassadorial role, freeing him to focus on member engagement and external advocacy at a moment when WOO is expanding its work across effectiveness, audience measurement and adtech connectivity.

The search is being coordinated by Jeremy Male, chair of the WOO Nominations Committee. Goddard invited delegates to direct any questions, suggestions or expressions of interest to Jeremy directly on This email address is being protected from spambots. You need JavaScript enabled to view it. or to raise them with any member of the WOO Board.

Goddard says: “We are confident this change will ensure that our marvelous Organisation will continue to flourish and grow.”

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