Ramos brings a wealth of experience to the role, holding a Bachelor of Design and boasting close to two decades of experience leading creative teams at various agencies, says Flume. 

Ramos emphasises the importance of company-wide integration to achieve true creative excellence and is looking forward to making a genuine impact within this role.

"Flume has cultivated a good reputation built on authentic relationships, a unique culture and impactful work. I'm excited to amplify our voice and demonstrate our strength as a contender in the industry. I look forward to embracing this new role and making a significant impact — not only across Flume's operations but with our client relationships and the broader industry," says Ramos.

Jacques du Bruyn, Co-CEO of Flume, notes that Flume prioritises its people and believes that by nurturing them, it unlocks their best creative potential. 

"It's for that reason that we prioritise internal growth and promotion, fostering existing trust, continuity and a shared understanding of our vision and culture. Chélin's talent, leadership and proven track record make her the ideal choice to elevate Flume to new heights. Her appointment reflects Flume's ambition and our commitment to empowering every voice within our team. We are big enough to serve the world’s best, but small enough to genuinely care about every single detail — and person," du Bruyn concludes.

For more information, visit www.flume.co.za. You can also follow Flume on Facebook, X or on Instagram.  

*Image courtesy of contributor