iLogic Launches E-Mail Marketing Software

iLogic Send is the latest development from leading interactive agency, iLogic. Any E-Mail marketing campaign can be effectively managed using the iLogic Send software. From newsletters, promotions, competitions and direct marketing – Ilogic Send has it all. “E-Mail marketing is continually evolving, and so are the demands of web users. We have spent a lot of time developing a product that can accurately track & report on any e-mail marketing campaign that our clients wish to launch”, says Roger Pestana, Technical Director. With iLogic Send an advertiser can track e-mail delivery, e-mail viewings, e-mail click-throughs and more. Newsletters and subscribers are easily managed from within the system too. Another important requirement was spam control for advertisers. iLogic Send has double opt-in functionality to ensure users are not spammed. In addition to this other controls are built into the system to ensure privacy of users is maintained at all times. E-Mail marketing is an integral part of most online publishers and the the ability to effectively manage and deliver e-mail marketing campaigns is crucial. With spam and privacy infringements being a real issue, iLogic Send assists publishers in minimizing privacy infringements and guaranteeing spam free email campaigns. iLogic Send is combined with all of iLogic’s products and software to ensure that its clients benefit from a total integrated marketing package. For additional information on the news that is the subject of this release (or for more information), contact Yoav Tchelet or visit www.ilogic.co.za. About iLogic: iLogic is an interactive agency based in Johannesburg, South Africa. iLogic covers the full spectrum of online marketing and internet strategy consulting. Contact: Sharon Cohen iLogic +27 11 832 2800 http://www.ilogic.co.za