OMO And Comrades Marathon Join Forces For #StayUnbeatable Campaign Celebrating Resilience And Unity

On race day, Caster Semenya and Gerda Steyn will be on hand as ambassadors of resilience at the '#StayUnbeatable' booth in Durban, a recovery and celebration space that honours the Comrades journey, says OMO.

Runners in the Comrades will also be supported through a series of immersive experiences, including the OMO Unbeatable Arch at Essex Terrace near Lakeside, marking one of the most gruelling points on the course and offering a moment of motivation, says the brand. 

"Partnering with Comrades is a natural extension of our '#StayUnbeatable' movement," says Mphothe Elizabeth Mokwena, Unilever's Homecare Marketing Lead for Southern Africa. "This race is more than a physical challenge — it's a symbol of South African resilience, heart and unity. We’re here to celebrate every runner who refuses to give up because, together, we run for more than the finish line. We run to prove that no matter the mud or the mess, we all have what it takes to '#StayUnbeatable'."

OMO says that Olympic champion, Caster Semenya, will headline OMO's race-day presence, offering encouragement and inspiration from the sidelines at both Essex Terrace and at the finish line in Durban, where she will be joined by Gerda Steyn after she finishes her race.

"Being at Comrades this year is a powerful reminder that greatness isn't just about winning — it's about showing up and staying the course," says Semenya. "Resilience means pushing through, even when it hurts, keep playing on."

Comrades Marathon General Manager, Alain Dalais, concludes, "What makes you unbeatable isn't just physical strength — it's community. You don't cross that finish line alone, and that's what makes the Comrades one of the greatest ultramarathons on earth, and the collaboration with OMO's '#StayUnbeatable' platform truly amplifies this spirit."

For more information, visit www.omo.com. You can also follow OMO on Facebook, X, or on Instagram. 

*Image courtesy of contributor