Corona Launches 'made From Natural Ingredients' Platform

Synonymous with the outdoors, in nature, Corona says that it celebrates the natural world's power to refresh and reconnect people with their best side. 

Reflecting this connection, the creative platform highlights Corona's flint bottle silhouette set against natural backdrops across the seasons, including its signature lime ritual that is unique to the brand. The launch comes directly after a landmark year for the brand in which Corona was named the World's Most Valuable Beer Brand by Kantar BrandZ, says the brand. 

"With a refreshing Corona, South Africans can disconnect from their daily routines and reconnect with their true nature. Our product is of the natural world, brewed with natural ingredients around the world," says Melanie Nicholson, Head of Brand: Corona South Africa. "With this 'Made from Natural Ingredients' platform we are building on the brand's legacy of celebrating nature and inspiring people to get outdoors."

Corona says that channels include video, social media, DOOH (digital Out-of-Home), immersive sampling experiences in select locations and various experiential events later this year. 

The 'Made From Natural Ingredients' platform was created in partnership with Wieden + Kennedy and directed by Gabriel Novis. The creative reflects the brand's ongoing commitment to fostering local, emerging talent and features images curated from the network of Corona Studios content creators around the world, concludes the brand. 

For more information, visit www.coronaafrica.com. You can also follow Corona on Facebook, X, or on Instagram.

*Image courtesy of contributor