Heed Acknowledges Michelle Randall’s Key Role As She Embarks On New Venture In Media Consulting

A founding team member and the architect behind heed's marketing and strategic positioning, Randall's impact has been instrumental in establishing the company as a leader in mobile gaming media and attention-based advertising in South Africa, says heed.

A former MOST Awards winner, Randall says her new company will be focused on upskilling, training and strategic consulting — rooted in the same driving principles that heed has always championed: evidence-based, effective and impactful media practice, adds the company.

Randall, heed and parent company, Nfinity, still plan to work together.

"This isn't a goodbye — it's a reshape," says Randall. "While I’m stepping away from the day-to-day, the partnership with heed and Nfinity remains strong. We're exploring new forms of collaboration that continue to serve the needs of the industry we all care so deeply about."

Randall says the move reflects a broader shift in the media and marketing landscape to help address the industry's skills gap by equipping brands and agencies with the tools, insight and strategic thinking needed to grow in the modern media environment.

"Michelle has been part of heed's DNA since day one," says Andrew Kramer, CEO of heed. "Her contribution to our growth, positioning and culture has been immense. And while her day-to-day involvement is ending, we remain closely aligned and excited about future ways to collaborate."

She will now focus on launching a new independent venture, with more details to be announced in the coming months, concludes heed.

For more information, visit www.nfinity.co.za. You can also follow heed on LinkedIn, or on Instagram.

*Image courtesy of contributor