Sheer Publishing Africa Rebrands To Downtown Music Publishing Africa To Expand Creator Opportunities

"This is a transformational moment, not only for us but for music rights management on the continent," says Thando Makhunga, Managing Director of Downtown Music Publishing Africa.

Downtown says that the Sheer legacy will live on through the Downtown banner, enabling new levels of opportunity for African creators.

Through Downtown's worldwide infrastructure, DMP Africa says it will gain full access to the best-in-class technology, royalty administration and client services, enabling it to drive greater cultural impact and unlock new opportunities for creators across the continent, as well as for global publishers and rights holders operating in and beyond Africa.

"Our new name reflects our ability to plug directly into Downtown's global expertise, while staying rooted in the nuances of the African music landscape," Makhunga says. "We're expanding our scope and partnering with major global companies to deliver tailored, transparent and future-forward services. We're building an ecosystem where African creators don't just participate in the global music economy — they lead it." 

As part of the rebrand, Downtown Music Publishing Africa says it will roll out an expanded suite of services. This includes the introduction of Neighbouring Rights Administration, which will create new income streams for performers and rights holders across the continent.

DMP Africa adds that it will implement Curve, Downtown's global royalty accounting system, which offers transparency, efficiency and real-time access to earnings. The company will also be moving away from outdated contracts to build agreements designed around each creator's unique goals.

"The rebrand isn't just cosmetic — it's about redefining what it means to be a music publishing partner in Africa," says Makhunga. "African music is shaping the global sound, and we're here to ensure that royalty flows across borders — giving creators the remuneration and respect they deserve."

DMP Africa says it builds upon Downtown's commitment to advancing transparency, innovation and equity across the global music landscape. 

"Africa is one of the most dynamic creative regions in the world," says Emily Stephenson, President of Downtown Music Publishing. "Through DMP Africa, we are investing not just in infrastructure, but in long-term relationships that will shape the future of the music industry."

Pieter van Rijn, CEO of Downtown Music, says, "This marks an important new chapter in our presence across Africa, a region rich in creativity, culture and talent. DMP Africa reflects our belief in the region's creative power and our responsibility to support its continued expansion. By partnering local expertise with global access and investing in long-term, equitable partnerships, we will ensure that talent from across the African diaspora is rewarded on a global scale."

While the brand evolves, the same dedicated local team remains, adds DMP. 

Makhunga concludes, "We've always rooted for the creator, the producer, the songwriter and the record label, with a creative vision rooted in independence and creative freedom. Now we've got the global partners to go even further — for our creators, our culture and our future."

For more information, visit www.downtownmusic.com. You can also follow DMP on LinkedIn or on Instagram. 

*Image courtesy of contributor