Cosmetix South Africa Rebrands As Cosnova South Africa
Submitted by: Media Update Editor
cosnova Beauty says that the rebranding of Cosmetix South Africa to cosnova South Africa underscores the company's commitment to expanding its global footprint.
Thomas Causemann, General Manager at cosnova South Africa, says, “This move strengthens our presence in Africa and plays a pivotal role in the ongoing growth of our Catrice and essence brands worldwide.”
cosnova says that this strategic transformation will allow cosnova South Africa to enhance local operations, expand product offerings and connect with a broader base of consumers, delivering the high-quality beauty products that the company is renowned for globally.
A Focus on Innovation, Digital Transformation and Sustainability
Looking ahead, cosnova says it continues to innovate with a focus on retail modernisation and digital advancements.
In 2024, the company says it completed a comprehensive update of 25 000 metres of store counters, representing 70% of essence's global retail space.
For Catrice, a similar modernisation effort is planned for 2026. Additionally, the company's integration of AI technology, such as the launch of "cosnova GPT," highlights cosnova's commitment to digital transformation and enhancing customer experiences, says cosnova.
Sustainability remains a key pillar for cosnova, with the company continuing to implement environmentally friendly processes across its operations. In 2024, cosnova says it also reaffirmed its commitment to social responsibility by donating almost €4-million to various charitable causes and supporting initiatives like 'cosnova says NO,' which fights violence against women.
Growth With Purpose
"The success we've achieved in 2024 is not just about sales; it's about setting the stage for a future built on responsibility, innovation and consumer-centricity," says Javier González, Co-Founder and President of cosnova. "As we continue our journey of growth, we're proud to be building a company that positively impacts society and the environment while inspiring beauty lovers around the world."
With its rebranding in South Africa and record growth globally, cosnova concludes that it is poised for continued success, driving the mission to make high-quality beauty accessible to all and to make everyone feel more beautiful.
For more information, visit www.cosnova.com. You can also follow cosnova Beauty on LinkedIn.
*Image courtesy of contributor
Latest from
- Eu Pledges 4.7bn Euros To South Africa
- The African Energy Chamber (aec) Thanks Trump Administration For Supporting Mozambique Liquefied Natural Gas (lng) Project After Export-import Bank Of The United States (exim) Re-authorizes $4.7b Loan
- Ogilvy Africa Network Launches Herfolio At Nairobi Design Week
- Sky Circle: Cape Town's Bold Leap In Urban Transport Innovation
- Are The Glory Days Of German Carmakers Gone Forever?
- Zero To Revenue In Record Time: A Blueprint For Monetising Your Data
- The Ripple Effects Of South Africa's Cannabis Food Ban On The International Stage
- Gibs And Efmd Partner To Elevate Learning Impact
- Why Most Cx Research Falls Short — And How To Fix It
- Sam Hospitality Brings World-class Safari Lodge Training To East Africa
- New Fleet To Aid Nelson Mandela Bay Waste Collection Efforts
- Orms Announces Golive! 2025
- Office Vibes Are 'weird And Not Fun': Can We Regain Their Lost Spark?
- Ofm And Select Musiek Partner For Truck Talent Competition
- Lindt South Africa Hops Into Easter With An Exciting Gold Bunny Competition