Sanari Capital Redefines Brand Identity

"At Sanari Capital, we don't just invest; we build future prosperity," says Samantha Pokroy, CEO of Sanari Capital.

"Our brand refresh has been a labour of love and the culmination of a year of dedicated effort. It represents a visual transformation and a reaffirmation of our purpose-led approach to private equity — one that is bold, progressive and deeply collaborative," Pokroy adds.

Sanari says its refreshed brand now aligns with its founding "3S Approach" —  investing in sustainable, scalable and saleable businesses — and reinforces its belief and positioning in "discovering the equity in partnership".

Pokroy adds, "We wanted our brand to show that the work we do with our partners matters. At the same time, we wanted our brand to embody our distinctive African heritage and the unique role we play on the continent in helping to advance its growth."

The new brand identity captures Sanari Capital's ethos. It features an elevated visual system that highlights its private equity firm positioning. The redesigned wordmark, icon and overall aesthetic symbolise the firm's dedication to innovation in the African investment landscape.

Nick Schilperoort, CEO of Xfacta, says, "Collaborating with Sanari Capital on this brand evolution has been an incredible journey. Their bold vision for the future made this project a truly rewarding experience. The refreshed brand reflects their forward-thinking approach while maintaining the trust and deeply rooted African legacy they've built over the years."

The name 'Sanari', which means 'like a buffalo' in Tshivenda, serves as a brand symbol of strength, courage and community. “We anchored the brand in this motif, using its horns to create an iconic logo mark composed of two S's that reflect the shape of its horns. One S signifies Sanari, while the second represents the brand's 3S approach," adds Schilperoort.

The rebrand also includes a vibrant colour palette inspired by the gradient of an African sunrise, Sanari adds.

Pokroy concludes with a special thank you to Xfacta and Webgap Digital, whose expertise played a pivotal role in bringing this vision to life.

For more information, visit www.sanaricapital.com. 

*Image courtesy of contributor