Pnet Launches 'haibo!' Campaign

Pnet says the integrated campaign highlights SME hiring struggles and demonstrates Pnet's localised approach to empowering SMEs with smarter, faster and more cost-effective recruitment. 

"South African SMEs play a crucial role in driving the country's economy, yet they often face significant hiring challenges. From high recruitment costs and a shortage of quality candidates to lengthy hiring processes and lack of support, SME recruiters are left frustrated, exclaiming, 'Haibo!'" says Ilana Bouwer, Head of Sales at Pnet.

"With this campaign, we highlight how our platform is built to serve the needs of local businesses. With real-time insights into the South African job market, tailored recruitment solutions and dedicated local support teams, Pnet ensures SMEs get the rapid, reliable hiring results they need," adds Bouwer. 

The primary objective of the campaign is to drive awareness of Pnet as an online recruitment platform that successfully connects recruiters to suitable job seekers. 'Haibo!' shows how Pnet addresses recruitment requirements such as affordability, access to a large pool of talent, volume of applications and quick turnaround times to fill vacancies, says the company. 

Pnet concludes that the creative concept leans heavily on humorous South Africanisms to show what makes Pnet different from the many international recruitment platforms in the market. 

For more information, visit www.pnet.co.za. You can also follow Pnet on Facebook or on X. 

*Image courtesy of Facebook