Red Ribbon Appoints William Horne

An award-winning former financial journalist and economist, Horne joined Red Ribbon to help elevate its positioning in B2B public relations. His analytical eye, passion for storytelling and flair for uncovering business-defining insights are a hallmark of his results, says Red Ribbon. 

Now, as the agency builds out its in-house market research capabilities under the new Insights division, the agency says Horne is playing a central role in shaping what the future of data-driven PR strategy looks like, with substance, measurability and relevance at the forefront.

"Data-driven PR is what transforms a company's voice from merely seeking market appeal to one that determines market insights with authority," says Horne.

Red Ribbon Founder, Ronelle Bester, says Horne's permanent appointment reflects the company's broader evolution into pushing new boundaries.

"We've always been focused on simplifying the complex and telling the stories that are then made possible with real thought leadership. Now we’re going one step further by backing those stories with original market insights that really move the needle for our clients. William's work is helping us reach our goal of unlocking the often untapped wealth of authority inside tech companies and positioning that knowledge where it matters most," says Bester. 

Red Ribbon concludes that the move forms part of its continued investment in the sectors and clients where expert-driven narratives matter most — and where media relations, content marketing and African PR can go beyond awareness and into real influence.

For more information, visit www.redribboncommunications.co.za. You can also follow Red Ribbon Communications on LinkedIn.

*Image courtesy of contributor