TLN Marks 20 Years of Bridging Global Strategy with Local Impact in Communications

Founded in Europe in 2005 by Hanna Kleber (President of KLEBER Group, Germany) and Judy McCluskey, TLN was built on the principle that world-class communication must be both globally strategic and locally relevant. Today, it stands as a testament to that vision, with over 350 professionals across 22 member agencies serving more than 500 clients worldwide, from boutique hotels to national tourism boards, says TLN. 

"We created TLN because we saw the need for something different — an international network built on trust, cultural fluency and collaboration," says Kleber. "Twenty years later, we're still proving that local expertise is what brings meaning — and results — to global campaigns."

Collaboration that Drives Growth

Agnes van Duffelen, Managing Director at Baltus Communications, says, "Joining the network gave us credibility with bigger clients who might have overlooked us otherwise — but more importantly, it gave us knowledge we couldn't access alone."

Van Duffelen adds, "TLN is about sharing work and perspective. You grow faster when you surround yourself with intelligent people from around the world who face similar challenges but see them through different lenses."

Anne Wild, Managing Director at Anne Wild & Associates, says, "Organisations were moving away from multinationals in search of agile partners with strong market insight. TLN allowed us to offer both personalised service and multi-market reach. What began as peer support evolved into genuine business growth thanks to referrals between members. But perhaps my favourite part has been forming friendships with brilliant leaders around the world who serve as sounding boards for everything from client strategies to business challenges."

People-First Culture Meets Innovation

The strength behind TLN is its people, who are always committed to showing up, says TLN.

Virginie Le Norgant, Associate Managing Director & Director of Business Development at GroupExpression, says, "We started out sitting around one table — just twelve or fifteen people — and today we're over twenty agencies strong. It feels like family. Each year, our teams have the opportunity to spend time inside another member agency abroad, learning new approaches firsthand. For many team members who've never travelled professionally before, this experience changes their worldview, and they bring back fresh thinking that benefits everyone."

A call for Ambitious Independents

Kleber says, "Our goal is continued expansion into high-potential markets while empowering our next generation within agencies through mentorships and masterclasses.”

In an industry defined by change, TLN concludes that it proves that when independent minds connect with shared purpose, local insight becomes global influence — and collaboration becomes a competitive advantage.

For more information, visit www.travellifestylenetwork.com. You can also follow TLN on LinkedIn or on Instagram. 

*Image courtesy of contributor