
[Pressportal.co.za] At this year's Rand Airshow, Joy Aviation announced the introduction of Air Aware, an Aerial Billboard Advertising program for Gauteng that will innovate the South African advertising industry.
Flying Billboards offer high flexibility and visibility when it comes to targeting a specific group of people. “ But that’s not all,” said Joy Aviation's general manager Mrs. C. Hoch of the company's Air Aware division. “Companies, big and small, can now target as well big audiences at all kinds of venues or in the daily traffic, with an exclusive exposure: the deep blue sky. There is no competition next to it and anything can be printed onto the banners in full colour: logos, brands, pictures, words, name it. It’s like an ordinary billboard, but flying slow in the sky, visible to everybody and pulled by an aircraft.” Advertisers can now target mass audiences or a specific group: Aerial Billboard Advertising is very flexible to boost sales, image, company, products, messages and brands.By the way, with Aerial Billboards the message recall is incredible:
- 88% remember the banner passing
- 79% remember what was advertised
- 67% remember at least one-half of the message!
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- Commercial advertising
- Announcements of Events & Venues
- Political or social statements
- Marriage proposals
- Birthday & anniversary congratulations
- Funerals