Essence Appoints Pabi Cooper As Brand Ambassador

Pabi Cooper, also known as Paballo Mothapo, is a South African Amapiano singer, dancer and performer who hails from Soshanguve, Pretoria. Cooper has emerged as one of the most prominent voices in the Amapiano genre, while also being the first South African female Amapiano artist to be nominated for the BET Awards and the youngest female artist to host at SunBet Arena, says essence. 

"I'm so excited to join the essence Africa family as the face of the essence extreme shine volume lip gloss and JUICY BOMB shiny lip gloss. These products are all about confidence, glow and turning heads. It's a perfect match — and I can't wait to see everyone step out, shine brighter and own their power. This collab is more than beauty — it's about bold energy and celebrating your true self. Let's make every moment a statement," says Cooper.

essence says its flagship products, the JUICY BOMB shiny lip gloss and extreme shine volume lip gloss, Cooper's personal favourites, will take centre stage in this new partnership. 

"We are absolutely delighted to welcome Pabi to the essence family," concludes Suzanne Schlechter, Head of Marketing for essence. "Her journey from dancer to platinum artist, paired with her powerful influence as a performer and social media icon, embodies everything essence represents. Pabi's energy and authenticity will undoubtedly inspire our community to shine brighter and express themselves with confidence whilst making beauty fun."

For more information, visit www.essence.com. You can also follow essence on Instagram. 

*Image courtesy of contributor