Avis Redefines Loyalty With Smart Rewards For Modern Travellers And Seamless Customer Experiences

Loyalty programmes have come a long way from point-collecting swipe cards. Today, they’re smart, seamless, and crafted to match the pace and preferences of modern travellers.

For Avis, loyalty is about meaningful rewards, delivered with ease and consistency.

Customer loyalty in the car-rental sector remains pivotal to business sustainability and product innovation. In an industry where new entrants and evolving service models are reshaping the car-rental landscape, keeping customers loyal becomes essential.

Avis understands that the real driver of returning business is the customer experience. And with the Avis loyalty programme, the car-rental company is making that experience faster, more convenient and more rewarding than ever.

With Avis, there is no need for clients to jump through hoops in trying to scale the points system. Its loyalty programme is designed with the customer in mind, delivering practical, tangible value where it matters most: time, flexibility and simplicity.

Whether clients are travelling for business or leisure, Avis offers three distinct membership tiers – Avis Preferred, Avis Preferred Plus and Avis President’s Club – each offering a suite of tailored benefits to enhance the rental experience:

• Avis Preferred: Members enjoy priority service at counters, faster bookings and access to expedited vehicle pick-up at participating locations.
• Avis Preferred Plus: Members who rent more frequently unlock complimentary vehicle upgrades (when available), enhanced rewards and priority support.
• Avis President’s Club: Avis’s most exclusive tier, offering guaranteed vehicle availability, double upgrades and the highest level of service and recognition.

Avis’s loyalty programme is about enhancing the travel experience from the very first interaction. Keeping a customer isn’t only about knowing what they value but responding in ways that make them feel seen, heard, and appreciated and doing so consistently.

Avis believes loyalty should feel effortless, never transactional. That’s why its loyalty programme is a promise to reward its customers’ trust with a service that keeps moving forward.