11 October 2025 5 min
Loeries 2025 Recognises Trailblazers Shaping The Future Of African Marketing And Creativity
Written by: BizCommunity Editor Save to Instapaper
Loeries Agency of the Year Joe Public (Image: Loeries, Gallo Images)
Brand of the Year is Chicken Licken.
Regional Agency Group of the Year is Publicis Groupe.
Nayla Tueni, CEO and editor-in-chief of An-Nahar and Annahar Arabi, won the Marketing Leadership & Innovation Award.
Dr Biodun Shobanjo, a transformative figure in marketing communications, was inducted into the Loeries Hall of Fame.
All the winners
| Integrated Campaign | |||
| Award | Entry Agency | Brand | Title |
| Gold | Joe Public | Chicken Licken | Why Choose |
| Silver | Joe Public | Nedbank | Hard-working Professionals |
| Silver | Impact BBDO | Cheetos | Cheetos Pants |
| Bronze | Publicis Middle East | Home Centre | There We Are |
| Bronze | Impact BBDO | UN Women | InkVisible |
| Bronze | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Bronze | TBWA Hunt Lascaris Johannesburg | Heineken Beverages South Africa | DryJan |
| Bronze | Joe Public | Chicken Licken | Boneless Bites of Soul |
| Film Crafts - Direction | |||
| Craft Gold | Giant Films | Chicken Licken | Piki Piki Mabelane |
| Craft Gold | Carbon Films | KFC Thailand | Let There be Cake |
| Film Crafts - Cinematography | |||
| Craft Certificate | Giant Films | Chicken Licken | Piki Piki Mabelane |
| Craft Certificate | BigTime Creative Shop | General Entertainment Authority | Everything or Nothing |
| Film Crafts - Writing | |||
| Craft Gold | Joe Public | Nedbank | Hard-Working Professionals - Francois |
| Craft Certificate | Accenture Song | Sanlam | The F-Show |
| Film Crafts - Performance | |||
| Grand Prix | Giant Films | Chicken Licken | Piki Piki Mabelane |
| Craft Certificate | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Film Crafts - Music | |||
| Craft Certificate | Patriot Films | Spotify South Africa | Zulu With Us |
| Craft Certificate | Romance Films | Chicken Licken | Wastepaper Basket |
| Film Crafts - Best Use of Licenced Music | |||
| Craft Gold | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Craft Certificate | Publicis Middle East | King Faisal Specialist Hospital & Research Centre | Strangers |
| Craft Certificate | Joe Public | Chicken Licken | Mr Indecisive |
| Film Crafts - Special Visual Effects | |||
| Craft Certificate | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Film Crafts - Editing | |||
| Craft Certificate | DARLING FILMS | KFC | BOTTOMLESS BUCKET |
| Film Crafts - Production Design | |||
| Craft Certificate | Giant Films | Chicken Licken | Piki Piki Mabelane |
| Film - TV & Cinema Commercials - up to 90s | |||
| Campaign Bronze | Joe Public | Chicken Licken | Wastebasket Triple Pointer |
| Silver | Joe Public | Chicken Licken | Mr Indecisive |
| Silver | Ogilvy | KFC South Africa | KFC Bottomless Bucket |
| Bronze | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Bronze | Joe Public | Chicken Licken | Boneless Bites of Soul |
| Film - TV & Cinema Commercials - above 90s | |||
| Bronze | Publicis Middle East | King Faisal Specialist Hospital & Research Centre | Strangers |
| Bronze | Scholars | SCJ | Zuzu - The Hermit Crab |
| Bronze | Joe Public | Chicken Licken | The Homecoming |
| Film - Online Film - up to 30s | |||
| Campaign Bronze | Joe Public | Uber | If We Win the Next Point |
| Film - Online Film - above 30s | |||
| Campaign Gold | Joe Public | Nedbank | Hard-working Professionals - Anna |
| Gold | Bananas | KFC | Let There Be Cake |
| Gold | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Silver | BigTime Creative Shop | General Entertainment Authority | Everything or Nothing |
| Film - Branded Content Film - Series | |||
| Silver | Ogilvy | Volkswagen South Africa | Forever Golf |
| Bronze | Matchstick | SuperSport | Real World Champions |
| Film - Branded Content Film - Single | |||
| Bronze | Accenture Song | Sanlam | The F-Show |
| Film - TV Trailers & Content Promos | |||
| Bronze | T+W, Retroviral, Grid Worldwide | Showmax | Matchday Meltdown |
| Radio Crafts - Writing | |||
| Campaign Craft Gold | Avatar | Corruption Watch | Michael Komape |
| Campaign Craft Gold | Joe Public | Nedbank | Can't Get |
| Campaign Craft Certificate | Joe Public | Chicken Licken | Rating WhatsApp calls |
| Craft Certificate | Avatar | Corruption Watch | The Murray Brothers |
| Radio Crafts - SA Non-English Writing | |||
| Campaign Craft Certificate | M+C Saatchi Abel, a division of The Up & Up Group | Trinco | Tea partea |
| Campaign Craft Certificate | Avatar | Absa | Une'tori I |
| Campaign Craft Certificate | Joe Public | Chicken Licken | Pay Day Funeral |
| Radio Crafts - Music | |||
| Craft Certificate | Howard Audio | SAB (ABINBEV) | Afrikaraoke |
| Radio Crafts - Performance | |||
| Campaign Craft Gold | Avatar | Corruption Watch | Michael Komape |
| Campaign Craft Certificate | Joe Public | Chicken Licken | Angry in English |
| Craft Certificate | Joe Public | Nedbank | Getaway |
| Craft Certificate | VML SA | Nando's | Party now, Peri later - Vuyi |
| Radio Crafts - Sound Design | |||
| Campaign Craft Certificate | Joe Public | SAB (ABInBev) | Steak... Steaking |
| Campaign Craft Certificate | Avatar | Armoured Mobility | Kidnap ka time time |
| Radio Crafts - Use of Technology | |||
| Craft Certificate | Impact BBDO | SleepZone | In-Snore Coupons |
| Radio Station Commercials | |||
| Campaign Gold | Avatar | Corruption Watch | Life Esidimeni |
| Campaign Silver | Joe Public | Nedbank | Getaway |
| Campaign Silver | Joe Public | SAB (ABInBev) | Pasta Pastaring |
| Campaign Silver | Clockwork | ADASA | Sundays |
| Campaign Bronze | Joe Public | Nedbank | Hard-working Professionals - Sabina |
| Campaign Bronze | Clockwork | ADASA | Running |
| Campaign Bronze | Joe Public | Chicken Licken | Rating WhatsApp calls |
| Campaign Bronze | Joe Public | Chicken Licken | Tsholofelo |
| Sonic Branding | |||
| Bronze | MassiveMusic | BSF (Banque Saudi Fransi) | The Sound of BSF |
| Bronze | Howard Audio | Cell C | The Sound of Cell C |
| Internet & Mobile Audio Commercials | |||
| Campaign Silver | M+C Saatchi Abel, a division of The Up & Up Group | Standard Bank | RnB |
| SA Non-English Radio Station Commercials | |||
| Campaign Silver | M+C Saatchi Abel, a division of The Up & Up Group | Trinco | Ung’shaya ngaphakatea |
| Campaign Silver | Joe Public | Chicken Licken | Father To Be |
| Campaign Bronze | Ogilvy | Vodacom | Girl of my streams “iData Engapheli” |
| Campaign Bronze | AvatarX | Absa | Une'tori I |
| Campaign Bronze | Avatar | Isuzu | Low Light Capable Reversing Camera |
| Silver | Dalmatian Advertising | Renault | Tietiesbaai |
| Comedic Impact | |||
| Campaign Gold | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Campaign Bronze | TBWA\ Hunt Lascaris | Heineken Beverages South Africa | #TryJanuary |
| Gold | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Silver | Halo | Pineapple | The Out Of Office Out Of Home |
| Silver | TBWA\ Hunt Lascaris | Heineken Beverages South Africa | It's giving whisky |
| Bronze | Bananas | KFC | Let There Be Cake |
| Bronze | Accenture Song | Sanlam | The F-Show |
| Bronze | Joe Public | Chicken Licken | Why Choose |
| Live Crafts | |||
| Craft Gold | BigTime Creative Shop | The Ring | The 4th Judge |
| Craft Certificate | LePub Johannesburg | Heineken | Social Screen |
| Live Events - Sponsorship | |||
| Silver | Fortune Promoseven LLC | Testicular Cancer Society | Sponsored Balls |
| Live Activations | |||
| Gold | BigTime Creative Shop | The Ring | The 4th Judge |
| Bronze | Saatchi & Saatchi Middle East | Nivea | Sun Courts |
| Bronze | Edelman | Women For Change | The Unburied Casket |
| Live Events | |||
| Silver | Ogilvy | SAB (AbInBev) | The Real Injury Time |
| Silver | LePub Johannesburg | Heineken | Social Screen |
| Bronze | BigTime Creative Shop | General Entertainment Authority | 5 vs 5 |
| Bronze | Horizon FCB Dubai | Courageous Conversation Global Foundation | Shield The Protest |
| PR & Media Communication Campaign | |||
| Gold | Fortune Promoseven LLC | Testicular Cancer Society | Sponsored Balls |
| Silver | BigTime Creative Shop | The Ring | The 4th Judge |
| Silver | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Bronze | Fortune Promoseven LLC | Arla Foods | Recipe for Change |
| Bronze | Ogilvy | SAB (ABInBev) | The Real Injury Time |
| Bronze | TBWA\Istanbul | CARREFOURSA | GHOST TOWN |
| Bronze | T+W, Retroviral, Grid Worldwide | Showmax | Matchday Meltdown |
| Bronze | M+C Saatchi Abel, a division of The Up & Up Group | Gun Free South Africa | Bulletproof Park |
| New Launch Campaign | |||
| Gold | Ogilvy | Volkswagen South Africa | Forever Golf |
| Silver | TBWA\ Hunt Lascaris | Heineken Beverages South Africa | Savanna Neat |
| Bronze | Bananas | KFC | The Unfluencer |
| Bronze | Digitas ME | Nissan ME | Kicks Key |
| Media Innovation Crafts | |||
| Craft Certificate | Publicis Middle East | Home Centre | There We Are |
| Use of Technical Media Innovation | |||
| Bronze | LePub Johannesburg | Heineken | Social Screen |
| Geo Targeting Creativity | |||
| Bronze | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Use of Brand or Product Integration | |||
| Bronze | Publicis Middle East | Home Centre | There We Are |
| Bronze | Saatchi & Saatchi Middle East | Visa | Walla Visa? |
| Audience Insights Innovation | |||
| Silver | Saatchi & Saatchi Middle East | Nana | Ruby Blooms |
| Silver | Promise | AfriSam + AfroBoutique | Protective Hairstyles |
| Silver | Accenture Song | Sanlam | The F-Show |
| Bronze | Impact BBDO | Cheetos | Cheetos Pants |
| Bronze | Promise | AfriSam | Unwanted Sites |
| Channel Creativity | |||
| Gold | Saatchi & Saatchi Middle East | Nivea | Sun Courts |
| Silver | Publicis Middle East | Home Centre | There We Are |
| Bronze | Publicis Middle East | KitKat | Auto Reply_Break |
| Bronze | Publicis Middle East | Pizza Hut | Pay With Your Trend |
| Bronze | Ogilvy | KFC South Africa | KFC Sauce Code |
| Bronze | M+C Saatchi Abel, a division of The Up & Up Group | Standard Bank | Track Your Racks |
| Media Innovation - Single Medium | |||
| Gold | Promise | AfriSam | Unwanted Sites |
| Silver | TBWA Hunt Lascaris Johannesburg | Heineken Beverages South Africa | DryJan |
| Silver | Ogilvy | SAB (AbInBev) | The Real Injury Time |
| Bronze | Ogilvy | Audi South Africa | Audi TikTok Test Drive |
| Bronze | Publicis Middle East | Home Centre | There We Are |
| Effective Creativity | |||
| Gold | Impact BBDO | UN Women | Child Wedding Cards |
| Gold | Impact BBDO | AnNahar Newspaper | The New President |
| Silver | SERVICEPLAN MIDDLE EAST FZ-LLC | BMW | BMW iJACK |
| Bronze | Publicis Middle East | BabyShop | ColourCheck |
Total Words: 832
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