SuperC Energy and SuperSport Schools Team Up to Energise Young Athletes Across South Africa
Submitted by: Katlego KabasiaJohannesburg, 20 August 2024 — SuperC Energy Drink, a trusted South African brand, is proud to announce its exciting partnership with SuperSport Schools, South Africa’s leading school sports platform and exclusive channel on DSTV Channel 216. This collaboration aims to fuel the athletic performance of young sportspeople nationwide, while promoting active lifestyle choices through education, community engagement, and product sampling.
As the official Hydration Partner of SuperSport Schools, SuperC Energy Drink will be featured prominently at sports matches and festivals across the country. This will include SuperSport Schools’ coverage of sporting events covering all age groups and skill levels, live and on-demand—at no cost to viewers. Through this partnership, SuperC Energy Drink and SuperSport Schools will work together to raise awareness of the importance of proper hydration and nutrition in sports, ensuring that young athletes have the support they need to reach their full potential.
Kelvin Watt, CEO of SuperSport Schools, expressed his enthusiasm about the partnership, saying: "Proper hydration is essential for young athletes to perform at their best. SuperC Energy Drink aligns perfectly with our goal to provide high-quality support to student-athletes. We are excited to introduce SuperC Energy Drink as a refreshing and energising choice at our events and sporting festivals."
A beloved brand with over 40 years of history, SuperC originally made its mark as the “original energy sweet” in South Africa. In 2024, this iconic brand launched SuperC Energy Drink — a glucose drink packed with Vitamin C and Zinc to energise and boost immunity. What sets SuperC Energy apart from traditional energy drinks is its caffeine-free, glucose-based formula that helps provide energy for all sports enthusiasts.
Kershnee Kallee, Portfolio Manager: Energy and Functional Brands at BevCo, shared her excitement about the collaboration: "We’re thrilled to partner with SuperSport Schools to provide young athletes with a delicious hydration solution. Together, we aim to enhance their sporting experience while promoting active lifestyles."
SuperC Energy Drink’s partnership with SuperSport Schools is currently focused on building brand awareness and providing product samples at 4-5 schools per month. As the relationship develops, both brands plan to explore additional avenues for collaboration, further driving their shared commitment to the development and success of young athletes.
Paul Wepener, Chief Growth Officer of The Beverage Company, added his comments, saying: "At The Beverage Company, we understand the importance of a balanced lifestyle. Through this partnership, we aim to inspire students to lead fuller lifestyles. By combining education, sports, and community engagement, we believe we can make a significant impact on their well-being."
By combining SuperC’s strong heritage and nutritional benefits with SuperSport Schools’ expansive platform, this partnership is set to inspire the next generation of sports stars to stay energised, focused, and hydrated—on and off the field.
Razor is the strategic communications, reputation and public relations agency of the M&C Saatchi Group South Africa. Razor PR was named the World’s Best New Agency by global industry magazine Provoke, beating out agencies in established global hubs such as New York and London. This is the first time ever that a South African PR agency has been recognised on such a global footing. In its 2022 annual global rankings Provoke named Razor one of the five fastest growing agencies globally, and the overall best performing agency across Asia Pacific, the Middle East and Africa. Financial Mail named is PR agency of the year in 2021 and again in 2022. It was also named African Agency of the Year at the EMEA SABRE Awards 2022 and was awarded with grands prix for best overall campaign in Africa as well as the best overall reputation management work across EMEA.
