Gear up for South Africa's premier gravel cycling event, taking place on 26 & 27 July in the charming town of Swellendam! The B-well Around the Pot, presented by SEESA has quickly become a staple on the cycling calendar and promises an exhilarating and demanding ride for cyclists of all abilities.

"After the unfortunate cancellation of the event last year due to the widespread flooding that hit the Overberg area, we're excited to be back as sponsors of the B-well Around the Pot event," says Stephen Geldenhuys, Marketing Manager at Southern Oil.

Catering to riders of varying levels, the event offers four distances: a beginner-friendly 25-miler route and more challenging 60-miler, 100-miler, and 200-miler routes. Cyclists will traverse some of the Overberg's most stunning landscapes, including blooming canola fields and the majestic Breede River. In exciting news, B-well Around the Pot is now an official seeding event for the 2025 Cape Town Cycle Tour, with the 200-, 100- and 60-miler options counting towards improving participants’ start times at next year’s Cycle Tour. 

But it's not just about the ride. Cyclists can expect well-stocked water points, delicious snacks such as roosterkoek, and a welcoming atmosphere. Additionally, stalls offering cycling gear and accessories will be available, providing ample opportunities for socialising and relaxation.

"Encouraging people to lead healthy lives is a fundamental part of B-well's ethos. By sponsoring this event, we're not just supporting cycling; we're promoting a lifestyle that celebrates fitness and adventure in one of South Africa’s most beautiful corners," says Geldenhuys.

Entries are now open, with spaces filling up rapidly and cyclists aged 18 and above can sign up on the official B-well Around the Pot website. And if you’re feeling lucky, head on over to the B-well Facebook page to enter a competition with two double race entries up for grabs – click here to visit the page directly: https://fb.me/e/3suFhZ2rK 

The B-Well Around the Pot Gravel Race promises an unforgettable experience for all participants. With its challenging course, breathtaking scenery, and excellent facilities, this is a race not to be missed.

For more information, please visit the official B-well Around the Pot website at www.aroundthepot.co.za or email the team on This email address is being protected from spambots. You need JavaScript enabled to view it.. To visit the B-well Facebook page to enter the Around the Pot competition, click here https://www.facebook.com/bwellfoods or here https://fb.me/e/3suFhZ2rK to head to the competition directly.

Photographer Credit: Jacques Marais / B-well Around the Pot

About B-well:

B-well is a brand committed to providing South Africans with a healthier cooking oil option. B-well Canola Oil is lower in saturated fat and high in monounsaturated fat, making it an excellent choice for those looking to reduce their risk of heart disease, stroke, and cancer. B-well Canola Oil is a product of Southern Oil.

Website: https://www.bwellfoods.co.za/
Facebook: https://www.facebook.com/bwellfoods
Instagram: https://www.instagram.com/bwellfoods/ 

For media related queries please contact This email address is being protected from spambots. You need JavaScript enabled to view it.