Milpark Education will help students `Learn To Thrive’

Milpark Education, the award-winning private higher education institution, is excited to introduce its new corporate identity and brand platform. The new look and feel titled `Learn To Thrive’, ushers in a fresh modern look for the 20-year old brand, that has become synonymous with world-class business education and is home to South Africa’s number #2 MBA (Master of Business Administration), as ranked by PMR.africa, in 2017.  This ranking reflects the success of Milpark graduates, as rated by South Africa’s top employers.         

The new brand platform and the strapline, `Learn to Thrive’, acknowledge the employability and impact of the high-quality graduates Milpark’s six schools continue to produce. The straplines double meaning notes an innovative change in learning modes – from traditional distance and on-campus learning to pioneering high engagement distance learning online (DLO). Furthermore, it affirms the institution’s commitment to producing graduates who not only secure jobs but also help create jobs, so that the world thrives along with them.     

“We are excited about what the new brand platform represents,” says Julian van der Westhuizen, CEO. “We deliver contemporary curricula in a high engagement model online, or in class, with the assistance of experienced professionals - this is a powerful formula, one that equips graduates with the functional competence and work-readiness needed to make an impact from day one on the job, or the confidence to start their own businesses and become successful entrepreneurs”, adds van der Westhuizen.          

The new corporate identity will be brought to life during a full through-the-line marketing campaign that will unpack the concepts of learning and thriving. The advertising campaign will encompass static and moving media across social media, press, out of home, radio and television, amongst other channels.          

Esther Venter, Executive Dean of Milpark Education says the private higher education institution has created innovative products that are unrivalled in South Africa’s distance learning landscape. This is because Milpark understands the daily challenges that students face. “Distance Learning Online transforms the traditional distance learning offering into a high engagement experience in the increasingly wired and ever-evolving education sector, and is what makes us the leader in distance learning in the country,” says Venter. Milpark Education launched its online MBA, Bachelor of Commerce (BCom) and Bachelor of Business Administration (BBA) programmes in 2016, further anchoring this DLO leadership position.Further announcements on the new advertising campaign and delivery of modern learning will be made at the end of October 2017.

Further announcements on the new advertising campaign and delivery of modern learning will be made at the end of October 2017.

For media queries and comment, contact Mark Rawsthorne, Marketing Manager on 021 673 9100 or This email address is being protected from spambots. You need JavaScript enabled to view it..For more information contact Zwelakhe Shangase, PR and Social Media Manager on 021 673 9100 or This email address is being protected from spambots. You need JavaScript enabled to view it.