Transit Ads™ to revolutionise OOH Media

Transit Ads™ – a newly launched brand of Provantage Media Group and the biggest transit media brand in South Africa – is set to revolutionise OOH media in the fast-evolving transit space. On the 6th October at Group M, MD of Provantage Media Group Jacques du Preez explained that what sets Transit Ads™ apart from other offerings is that the team is focussed, strategy is a key element and there is science and methodology behind the research and the reporting. Futhermore, the portfolio offering covers all platforms – taxi, rank, rail and bus.

In terms of growth and development in the transit space, the numbers speak for themselves. By 2030 Africa will be the fastest urbanising continent in the world with more people flowing into urban nodes. This is having a significant impact on transport infrastructure with huge developments underway in this environment. For OOH this massive expansion is a natural incubator for innovative solutions and Transit Ads™ continues to innovate in this space.

“With 16,6 million South Africans dependent on public transport every week – the majority of which are economically active household purchase decision makers – wastage in this OOH media environment is extremely low. Couple this with our formal research methodology and strategic implementation and it’s a winning formula,” says du Preez.

For more information about Transit Ads™ – South Africa’s largest transit media brand - contact Mauro Black: aurob@provantage.co.za