Recognised as South Africa’s leading transit branding company, Graffiti’s Cape Town office has landed Sandown Commercial Vehicles and the first project put the capabilities of the premium branding solutions supplier to test. A rigorous deadline was presented: wrap 20 Westbank Transport freightliner cabs in just 10 days. Up for the challenge and supported by a fully equipped in-house production department and design studio, according to Graffiti branding specialist Brian Wood, the project went without a hitch.

“While it’s not particularly difficult to partially wrap these vehicles, the initial challenge that had to be overcome was perfectly matching the client’s colours as specified in their CI guidelines. A number of digital swatches were sent to Namibia for approval, which although initially rejected, was ultimately matched to a pigmented green vinyl that got the green light for us to prepare for production,” says Wood.  “With the clock ticking our entire factory pulled together to ensure the deadline was met.”

Best known for its striking automotive vehicle wraps, Graffiti has over the last 15 years, pioneered the field of transit branding. Its heritage, quality and guaranteed warrantees, as well as it national footprint, are a few of the Graffiti credentials that attracted the blue chip company to the fold; that and its ability to meet the stringent project deadline due to the size and nature of the Graffiti business.  

Westbank Transport is southern Africa’s premier provider of transport solutions for all types of cargoes. The freightliner cabs were wrapped in Cape Town and will be transported from to the client in Windhoek. 

Graffiti is a creative, young at heart marketing services company in the business of high-impact, head turning branding. It supplies cradle to grave, premium indoor and outdoor branding solutions for the mobile (vehicle and trucking) and retail industries, and has a national footprint.  The Vehicle Branding, Tarpaulin Services, and Retail Solutions divisions are supported by a fully equipped in-house production department and design studio. Known for its quality and guaranteed warrantees, Graffiti attracts blue chip companies from a variety of industries, including FMCG, automotive, security, logistics, cleaning, petroleum, financial, office automation, communication, and insurance among others.

Website: www.graffiti.co.za